For those seeking a clear cut guide to harnessing the mobile consumer, this 2nd edition of Mobile Marketing provides a comprehensive overview for tackling the multi-screen generation of mobile technol
In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign stra
Digital Branding, second edition gives step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. This succinct handbook draws together each of the core
In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign stra
A growing portion of internet traffic is coming from smartphones and tablets. Net Marketshare put mobile's share of global browsing traffic at 10.3% in October 2012. This was the first time mobile had
Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for any marketer or brand strategist to enhance their brand's online presence, and provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected CIM fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. Digital Branding delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaign and includes lessons from Heineken, Cadbury, and Pepsi. Now fully updated, this third edition features new sections on brand authenticity, ethics and meaning as well as updates on soc
The seismic impact which digital continues to have on the world is, in reality, still in its infancy. Building Digital Culture argues that what this means for businesses in general, and marketers in p
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and
Podcasting is a hugely persuasive yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and
