Day and Schoemaker (both The Wharton School) urge managers to be aware of events emerging on the periphery of their businesses, which often indicate important hidden opportunities and potential threat
A framework for achieving superior rates of organic growthAchieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their riv
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organizatio
How organizations can anticipate threats, spot opportunities, and act faster when the time is right; with rich examples including Adobe, MasterCard, and Amazon. When turbulence is the new normal, an
Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition ofMarketing Research shows marketers how to utilize these tech
