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原文書 (7)

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$800以上 (7)

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2017~2018 (1)
2011~2012 (2)

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可訂購商品 (7)

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無庫存 (7)

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平裝 (1)
精裝 (5)

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Horoszko Nithda/ David Moskowitz/ Howard Moskowitz (1)
Howard R. Moskowitz (1)
Howard R. Moskowitz (EDT)/ I. Sam Saguy (EDT)/ Tim Straus (EDT) (1)
Howard R. Moskowitz Ph.d/ Alex Gofman (1)
Howard R. Moskowitz/ Alex Gofman (1)
Howard R. Moskowitz/ Jacqueline H. Beckley/ Anna V. A. Resurreccion (1)
Marco Bevolo/ Alex Gofman Ph.D./ Howard Moskowitz (1)

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Pearson P T R (2)
Ashgate Pub UK (1)
BLACKWELL (1)
CRC Press UK (1)
Marcel Dekker Inc (1)
Routledge (1)

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7筆商品,1/1頁

1.Consumer Testing and Evaluation of Personal Care Products

作者:Howard R. Moskowitz  出版社:Marcel Dekker Inc  出版日:1996/01/01

Aiming to help scientists who develop new products to follow marketing and management directions, and to help marketing people communicate their objectives and explain their rationale to laboratory pe

定價:13398元   優惠價: 912058

無庫存,下單後進貨(採購期約45個工作天)

2.Understanding the Marketing Exceptionality of Prestige Perfumes

作者:Horoszko Nithda; David Moskowitz; Howard Moskowitz  出版社:Routledge  出版日:2018/05/10 裝訂:精裝

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. De

定價:2700元   優惠價: 92430

無庫存,下單後進貨(採購期約45個工作天)

3.Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

作者:Howard R. Moskowitz; Alex Gofman  出版社:Pearson P T R  出版日:2007/04/09 裝訂:精裝

Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through

定價:1155元   優惠價: 91040

無庫存,下單後進貨(採購期約45個工作天)

4.Selling Blue Elephants—How to Make Great Products That People Want Before They Even Know They Want Them

作者:Howard R. Moskowitz Ph.d; Alex Gofman  出版社:Pearson P T R  出版日:2012/12/12 裝訂:平裝

Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through

定價:1155元   優惠價: 91040

無庫存,下單後進貨(採購期約45個工作天)

5.Premium by Design

作者:Marco Bevolo; Alex Gofman Ph.D.; Howard Moskowitz  出版社:Ashgate Pub UK  出版日:2011/03/01 裝訂:精裝

Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools a

定價:5248元   優惠價: 94723

無庫存,下單後進貨(採購期約45個工作天)

6.Sensory And Consumer Research In Food Product Design And Development

作者:Howard R. Moskowitz; Jacqueline H. Beckley; Anna V. A. Resurreccion  出版社:BLACKWELL  出版日:2006/07/11 裝訂:精裝

The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer - as well as general business manager - can more fully

定價:9800元   優惠價: 98820

無庫存,下單後進貨(採購期約45個工作天)

7.An Integrated Approach to New Food Product Development

作者:Howard R. Moskowitz (EDT); I. Sam Saguy (EDT); Tim Straus (EDT)  出版社:CRC Press UK  出版日:2009/06/04 裝訂:精裝

New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself do

定價:8255元   優惠價: 97430

無庫存,下單後進貨(採購期約45個工作天)