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PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology and education.

Social constructivism is one of the most prominent theoretical approaches in the social sciences. This volume celebrates the 50th anniversary of its first formulation in Peter Berger and Luckmann’s cl

Knoblauch, Tuma, and Schnettler present students, academics, and researchers with an overview of contemporary research and practice in video analysis, covering the subject using a variety of methodolo

Scholars of sociology, media, and other social sciences address the role of creativity from the perspective of the sociology of culture by focusing on creativity as meaning. One of their theses is tha

The book offers new theoretical perspectives on innovation, analyzes innovation processes in diverse innovation fields, and presents case studies that reflect the diversity of innovations fields.To wh

In the last few years we have witnessed the widespread proliferation of video camcorders as a powerful and sophisticated instrument for data collection. Video is increasingly used in broad areas of re