This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effec
Three early American statesmen defend the political principles and ideologies set forth in the Constitution of the United States, in a new edition of the classic, which is accompanied by a selected bi
