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Joseph F. Hair, Jr.、Marko Sarstedt、Christian M. Ringle、Siegfried P. Gudergan-著;吳政達-審訂 (1)
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24筆商品,1/2頁

1.進階結構方程模式

作者:Joseph F. Hair; Jr.;Marko Sarstedt;Christian M. Ringle;Siegfried P. Gudergan-著;吳政達-審訂  出版社:高等教育  出版日:2019/06/01 裝訂:平裝

本書為《結構方程模式:偏最小平方法PLS-SEM(第二版)》,第二版採用PLS領域最新的研究範例,並運用SmartPLS軟體對該研究範例的操作步驟以及統計報表的討論有詳細的解說,對於統計和數學知識有限的研究者提供更符合研究需求的有效理解。該書是一本實用指南,提供了關於如何使用偏最小平方法PLS-SEM簡明說明,對於統計技術運用於研究和獲得解決方案有其研究實務上的優勢。

定價:400元   優惠價: 95380

庫存:1

2.結構方程模式:偏最小平方法PLS-SEM

作者:Joseph F. Hair; jr.;G. Tomas M. Hult;Christian M. Ringle;Marko Sarstedt 著;吳政達 審訂  出版社:高等教育  出版日:2016/01/01 裝訂:平裝

本書以國際主流偏最小平方法(PLS)軟件SmartPLS為分析工具,從理論到實踐,深入淺出地向讀者介紹偏最小平方法(PLS)的常用模型與應用上需注意的問題,並以實例演示SmartPLS分析過程,適合社會科學領域的大學教師、研究人員以及博碩士生作為教科書或者參考書籍。

定價:400元   優惠價: 95380

庫存:2

3.Sales Force Management:Building Customer Relationships and Partnerships

作者:Joseph F. Hair Jr.;Rolph Anderson;Rajiv Mehta;Barry Babin  出版社:PBKWILTR  出版日:2020/11/15 裝訂:平裝

定價:5240元   優惠價: 94716

4.MKTG6

作者:Charles W. Lamb; Joseph F. Hair Jr.; Carl McDaniel  出版社:Cengage Learning  出版日:2012/03/02 裝訂:平裝

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of

定價:2533元  

無庫存,下單後進貨(採購期約45-60個工作天)

5.Marketing

作者:Charles W. Lamb; Joseph F. Hair; Carl McDaniel  出版社:Cengage Learning  出版日:2012/01/16 裝訂:精裝

This 12th edition of an undergraduate marketing textbook contains a new boxed feature on marketing metrics and the math behind them, plus a new chapter on social media and marketing. Updated informati

定價:14558元  

無庫存,下單後進貨(採購期約45-60個工作天)

6.Mktg + Bind-in Printed Access Card

作者:Charles W. Lamb; Joseph F. Hair; Carl McDaniel  出版社:South-Western Pub PBKSOHAL  出版日:2011/02/18

Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

定價:2598元   優惠價: 92338

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7.Essentials of Marketing

作者:Charles W. Lamb; Joseph F. Hair Jr.; Carl McDaniel  出版社:Cengage Learning  出版日:2011/01/01 裝訂:平裝

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This ed

定價:12118元  

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8.Marketing

作者:Charles W. Lamb; Joseph F. Hair Jr.; Carl McDaniel  出版社:South-Western Pub PBKSOHAL  出版日:2010/01/08 裝訂:精裝

With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing." You experience marketing

定價:9238元   優惠價: 98314

無庫存,下單後進貨(採購期約45-60個工作天)

9.Mktg 2009

作者:Charles W. Lamb; Joseph F. Hair; Carl McDaniel  出版社:South-Western Pub PBKSOHAL  出版日:2009/02/20

Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse li

定價:2293元   優惠價: 92064

無庫存,下單後進貨(採購期約45-60個工作天)

10.Marketing Research: In a Digital Information Environment

作者:Joseph F. Hair Jr.; Robert P. Bush; David J. Ortinau  出版社:McGraw-Hill College  出版日:2008/10/31 裝訂:精裝

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition

定價:8436元   優惠價: 97592

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11.Marketing

作者:Charles W. Lamb; Joseph F. Hair; Carl McDaniel  出版社:Lightning Source Inc  出版日:2006/10/31 裝訂:平裝

定價:1898元   優惠價: 91708

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12.Essentials of Marketing Research

作者:Joseph F. Hair Jr.; Mary F. Wolfinbarger; David J. Ortinau; Robert P. Bush  出版社:Irwin Professional Pub  出版日:2009/11/25

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools

定價:8052元   優惠價: 97247

無庫存,下單後進貨(採購期約45-60個工作天)

13.Multivariate Data Analysis

作者:Joseph F. Hair Jr. ; William C. Black; Barry J. Babin; Rolph E. Anderson  出版社:Cengage Learning  出版日:2019/04/01

The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational

定價:1480元  

無庫存,下單後進貨(採購期約4~10個工作天)

14.A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

作者:Joseph F. Hair Jr.; G. Tomas M. Hult; Christian M. Ringle; Marko Sarstedt  出版社:SAGE Publications UK  出版日:2016/05/05 裝訂:平裝

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), Second Edition is a practical and concise guide on understanding Partial Least Squares (PLS) Structural Equation Mode

定價:1979元  

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15.Marketing

作者:Charles W. Lamb; Joseph F. Hair; Carl McDaniel; Christo Boshoff; Nic Terblanche  出版社:Oxford Univ Pr  出版日:2016/01/01 裝訂:平裝

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly tau

定價:2025元   優惠價: 91823

無庫存,下單後進貨(採購期約45-60個工作天)

16.Essentials of Business Research Methods

作者:Joseph F. Hair Jr.; Mary Wolfinbarger Celsi; Arthur Money; Phillip Samouel; Michael Page  出版社:Taylor & Francis  出版日:2015/07/17 裝訂:精裝

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data?Essentials of Business Research Methods provides research

定價:9000元   優惠價: 98100

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17.A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

作者:Joseph F. Hair Jr.; G. Tomas M. Hult; Christian M. Ringle; Marko Sarstedt  出版社:SAGE Publications UK  出版日:2013/04/03 裝訂:平裝

For social science researchers with limited statistical and mathematical training, Hair (Kennesaw State U.), Hult, Ringle, and Sarstedt describe the fundamental aspects of a technique for structural e

定價:1800元   優惠價: 91620

無庫存,下單後進貨(採購期約45-60個工作天)

18.Outlines & Highlights for Sales Management

作者:Cram101 Textbook Reviews; Joseph F. Hair; Rolph E. Anderson; Barry J. Babin; Rajiv Mehta M.D.  出版社:Lightning Source Inc  出版日:2009/11/30 裝訂:平裝

定價:1448元   優惠價: 91303

無庫存,下單後進貨(採購期約45-60個工作天)

19.Multivariate Data Analysis

作者:Joseph F. Hair Jr.; William C. Black; Barry J. Babin; Rolph E. Anderson  出版社:Pearson College Div  出版日:2009/02/19 裝訂:精裝

KEY BENEFIT: For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair, et. al provides an applications-oriented introd

定價:11288元   優惠價: 910159

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20.Multivariate Data Analysis

作者:Joseph F. Hair; Rolph E. Anderson; Ronald L. Tatham; Bill Black  出版社:Academic Internet Pub Inc  出版日:2006/10/31

定價:1448元   優惠價: 91303

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