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國際行銷概論
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1.國際行銷概論

作者:WARREN J. KEEGAN; MARK C. GREEN  出版社:台灣培生教育  出版日:2011/01/01 裝訂:平裝
全書共分為十五章,第一部分介紹全球行銷的基本概念;第二部分介紹全球行銷環境,探討與分析全球行銷環境的內涵、趨勢、變遷、法規和文化,幫助讀者以此為基礎尋找商機和擬定全球化策略;第三部分說明如何在全球環境的機會中,確認目標市場區隔、定位和競爭策略,以及擬定市場進入策略,以獲取最大的競爭優勢;第四部分著重在全球行銷組合,包括產品和品牌決策、價格決策、配銷通路、溝通決策等。 本書不但涵蓋了全球行銷的基本
定價:460 元, 優惠價:1 460
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Global Marketing, Global Edition
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2.Global Marketing, Global Edition

作者:Mark C. Green; Warren J. Keegan  出版社:Pearson Education Limited  出版日:2019/09/16 裝訂:平裝
定價:3574 元, 優惠價:95 3395
無庫存,下單後進貨(到貨天數約45-60天)
Global Marketing 9/E 2017 (Global Edition)

3.Global Marketing 9/E 2017 (Global Edition)

作者:Dr Warren J. Keegan; Mark C. Green  出版社:PEARSON  出版日:2016/05/24 裝訂:平裝
Brings Global Marketing to Life with Real-­World Examples NEW! and REVISED! Cases were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom exp
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Global Marketing

4.Global Marketing

作者:Warren J. Keegan; Mark C. Green  出版社:Pearson College Div  出版日:2016/01/17 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Impacts of Oil Spill Disasters on Marine Habitats and Fisheries in North America
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5.Impacts of Oil Spill Disasters on Marine Habitats and Fisheries in North America

作者:Alford; J. Brian; Peterson; Mark S.; Green; Christopher C.  出版社:PBKTYFRL  出版日:2020/09/30 裝訂:平裝
定價:2699 元, 優惠價:1 2699
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News Now ─ Visual Storytelling in the Digital Age

6.News Now ─ Visual Storytelling in the Digital Age

作者:Susan C. Green; Mark J. Lodato; Carol B. Schwalbe; B. William Silcock Ph.D.  出版社:Pearson College Div  出版日:2011/09/16 裝訂:平裝
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today’s broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The auth
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Christian Right in American Politics ― Marching to the Millennium

7.The Christian Right in American Politics ― Marching to the Millennium

作者:John C. Green (EDT); Mark J. Rozell (EDT); Clyde Wilcox (EDT)  出版社:Georgetown Univ Pr  出版日:2003/05/01 裝訂:平裝
Political scientists from around the US focus on a dozen case studies in states where the Christian Right was especially active between 1980 and 2000 in one way or another, and warn that therefore the
定價:1647 元, 優惠價:1 1647
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The Elections of 2000 ─ Politics, Culture, and Economics in North America
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8.The Elections of 2000 ─ Politics, Culture, and Economics in North America

作者:Mary K. Kirtz (EDT); Mark J. Kasoff (EDT); Rick Farmer (EDT); John C. Green (EDT)  出版社:Univ of Akron Pr  出版日:2005/11/30 裝訂:精裝
The essays in this collection are the product of a conversation among scholars, spanning national borders and disciplinary boundaries, about the increasing integration of Canada, Mexico, and the Unite
定價:768 元, 優惠價:1 768
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Impacts of Oil Spill Disasters on Marine Habitats and Fisheries in North America

9.Impacts of Oil Spill Disasters on Marine Habitats and Fisheries in North America

作者:J. Brian Alford (EDT); Mark S. Peterson (EDT); Christopher C. Green (EDT)  出版社:Taylor & Francis  出版日:2014/05/30 裝訂:精裝
At an increasingly global scale, aquatic scientists are heavily entrenched in understanding the fate of marine ecosystems in the face of human-altered environments. Oil spill disasters, especially lar
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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