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一、以個案引導主題：本版除第1章導論之外，每章章首會介紹一個新穎且有趣的個案，同時迎合國際趨勢更新「Netflix和串流服務之戰」、「Zeta能源公司和電池發展的『聖杯』」、「關於CRISPR-Cas9基因編輯的專利之爭」、「蘋果公司如何組織創新」、「麥格納國際公司的碳纖維『輕量化』計畫」五個個案。二、廣而精實的內容：有系統性地說明創新的特性與趨勢，藉以引導企業擬定創新策略，最後教導企業執行創新流程，提出務實的建議與作法。三、新增時事名詞：針對相關議題納入最近的時事名詞，如數位化(digitization)、策略性投資(strategic investment)、研發組合圖(R&D portfolio map)、專利主張實體(Patent Assertion Entity, PAE)、突破性創新者(breakthrough innovators)、腦力激盪法(brainstorming)、評價憂慮(evaluation apprehension)、產出限制(production blocking)、元分析(meta-analysis)、生產損失(production loss)、群體思維(group think)等概念。四、結合本土個案：根據原文每章的主題，精心挑選相應的本土個案延伸學習，本版因應台灣企業及組織現況更新「富強鑫用動態能力培養創新」、「談台灣的行動支付」、「臺鹽華麗轉身成為生技業」、「國泰金控『What if We Could的創新思維』」、「談健豪印刷的組織轉型」、「看全聯數位轉型的策略部署」六個個案。

由Hill、Schilling以及Jones三位學者合著的《策略管理》，不論在美國本地或是全球重要的海外市場，都是一本深受教師與學生喜愛，而被廣泛採用的教科書。它至今已推出第十三版，足見其受重視與歡迎的程度。在這一版的修改中，作者新增了許多重要內容，以反映當代競爭環境的變遷。例如，第7章加入直接網絡效應和間接網絡效應的深入討論；第8章納入諸如英國脫歐、北美自由貿易協定重新談判，以及中美貿易戰爭等當

From historical figures such as Marie Curie to contemporaries such as Steve Jobs, a handful of innovators have changed the world. What made them so spectacularly inventive?

From historical figures such as Marie Curie to contemporaries such as Steve Jobs, a handful of innovators have changed the world. What made them so spectacularly inventive? Melissa A. Schilling, one o

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This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long c

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa

This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long c