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魅麗。花火原創小說66折起

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2016年以前 (4)

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Susan K. Jones (2)
J. Steven Kelly (EDT)/ Susan K. Jones (EDT) (1)
Susan K. Jones/ Ted Spiegel (1)

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Cengage Learning College (1)
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4筆商品,1/1頁
Creative Strategy in DIRECT & INTERACTIVE Marketing
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1.Creative Strategy in DIRECT & INTERACTIVE Marketing

作者:Susan K. Jones  出版社:Atlasbooks Dist Serv  出版日:2011/08/01 裝訂:平裝
This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this t
定價:1748 元, 優惠價:1 1748
無庫存,下單後進貨(到貨天數約30-45天)
Creative Strategy in Direct & Interactive Marketing
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2.Creative Strategy in Direct & Interactive Marketing

作者:Susan K. Jones  出版社:Atlasbooks Dist Serv  出版日:2005/12/05 裝訂:平裝
The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interacti
定價:1748 元, 優惠價:1 1748
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Marketing Convergence—How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
90折

3.Marketing Convergence—How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

作者:Susan K. Jones; Ted Spiegel  出版社:Cengage Learning College  出版日:2002/10/01 裝訂:精裝
Spiegel (marketing, Northwestern U.) and Jones (marketing, Ferris State U.) show how to market products and services using the Internet and how to integrate marketing across all media. They describe c
定價:1223 元, 優惠價:9 1101
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The IMC Handbook ─ Readings & Cases in Integrated Marketing Communications
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4.The IMC Handbook ─ Readings & Cases in Integrated Marketing Communications

作者:J. Steven Kelly (EDT); Susan K. Jones (EDT)  出版社:Racom Communications  出版日:2011/07/31 裝訂:平裝
A comprehensive survey of the fast-growing field of Integrated Marketing Communications, the new discipline that merges the fields of advertising, marketing, direct marketing, and marketing communicat
定價:1748 元, 優惠價:1 1748
無庫存,下單後進貨(到貨天數約30-45天)

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