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$800以上 (7)

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2014~2015 (2)
2012年以前 (5)

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平裝 (4)
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Susan K. Jones (2)
J. Stephen Kelly Ph.d./ Susan K. Jones/ Richard A. Hagle (1)
J. Steven Kelly (EDT)/ Susan K. Jones (EDT) (1)
Robert Bly/ Susan K. Jones (1)
Susan K. Jones/ Gina Cooke (CON)/ Lauren Smith (CON)/ Ellen Falk (EDT)/ Jacquie Wallace (CON) (1)
Susan K. Jones/ Ted Spiegel (1)

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Atlasbooks Dist Serv (4)
Cengage Learning College (1)
Maximum Pr (1)
Racom Communications (1)

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7筆商品,1/1頁

1.Creative Strategy in DIRECT & INTERACTIVE Marketing

作者:Susan K. Jones  出版社:Atlasbooks Dist Serv  出版日:2011/08/01 裝訂:平裝

This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this t

定價:1748元   優惠價: 91573

無庫存,下單後進貨(採購期約45-60個工作天)

2.Creative Strategy in Direct & Interactive Marketing

作者:Susan K. Jones  出版社:Atlasbooks Dist Serv  出版日:2005/12/05 裝訂:平裝

The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interacti

定價:1748元   優惠價: 91573

無庫存,下單後進貨(採購期約45-60個工作天)

3.Business to Business Marketing

作者:Robert Bly; Susan K. Jones  出版社:Atlasbooks Dist Serv  出版日:2014/09/01 裝訂:平裝

Business-to-Business Marketing is a comprehensive discussion of all of the elements of successful business-to-business marketing, from creative marketing to management to strategy development.

定價:1223元   優惠價: 91101

無庫存,下單後進貨(採購期約45-60個工作天)

4.Marketing Convergence—How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

作者:Susan K. Jones; Ted Spiegel  出版社:Cengage Learning College  出版日:2002/10/01 裝訂:精裝

Spiegel (marketing, Northwestern U.) and Jones (marketing, Ferris State U.) show how to market products and services using the Internet and how to integrate marketing across all media. They describe c

定價:1324元  

無庫存,下單後進貨(採購期約45-60個工作天)

5.The Imc Handbook ― Readings & Cases in Integrated Marketing Communications

作者:J. Stephen Kelly Ph.d.; Susan K. Jones; Richard A. Hagle  出版社:Atlasbooks Dist Serv  出版日:2015/01/01 裝訂:平裝

The book contains 18 cases and 16 articles by leading authorities covering the entire landscape of integrated marketing communications.

定價:1748元   優惠價: 91573

無庫存,下單後進貨(採購期約45-60個工作天)

6.The IMC Handbook

作者:J. Steven Kelly (EDT); Susan K. Jones (EDT)  出版社:Racom Communications  出版日:2011/07/31

A comprehensive survey of the fast-growing field of Integrated Marketing Communications, the new discipline that merges the fields of advertising, marketing, direct marketing, and marketing communicat

定價:1748元   優惠價: 91573

無庫存,下單後進貨(採購期約45-60個工作天)

7.Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

作者:Susan K. Jones; Gina Cooke (CON); Lauren Smith (CON); Ellen Falk (EDT); Jacquie Wallace (CON)  出版社:Maximum Pr  出版日:2008/11/01

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this

定價:1223元   優惠價: 91101

無庫存,下單後進貨(採購期約45-60個工作天)