Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable even
McNally, an author, speaker, and consultant in leadership and brands, and Speak, an author, speaker, and specialist in brand building, explain the concept of developing a personal brand as a process of discovering one's self and aspirations, arguing that the best way to establish a strong, memorable brand is to make a positive difference in the lives of others through lasting impressions that build trusting relationships. They describe how to identify key components of a brand, convey it to the world, see if it aligns with important relationships, and assess progress. This edition has been revised and updated to incorporate new material on how to use social media to build a personal brand and case studies of individuals whose personal brands have impacted the world, such as Temple Grandin and Terry Fox. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
MANAGERS AS MENTORS redefines the meaning of mentoring to fit today's business realities. In a world where overnight obsolescence threatens skills and knowledge, and new forms of leadership are replac
Mintzberg calls attention to numerous popular but false views about the nature of managerial work, separates fact from folklore, and provides the best information yet published on what managers do and
Get Everything You Want--Faster Than You Ever Dreamed Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path f
According to Hough, the key to business success is trust, and the key to building trust can be found in the techniques of improvisation employed by actors and jazz musicians. Hough, a successful Yale-
Chermack (organizational performance and change, Colorado State U.) discusses the complexities of the scenario planning method and its theoretical basis, and outlines a five-step planning system. The
When you buy a red car, suddenly red cars appear everywhere, because you're focusing on red cars. In other words, you get more of what you focus on. Author Goodrich, a radio, television, and film host
