Toyota will soon displace General Motors as the world’s largest automaker. Since 2000, GM’s market cap fell from $66 billion to $15 billion. In 1980 GM sold 45 of every 100 cars that roll
For as long as there has been commerce, sellers have tried to predict what people, and their customers in particular, wanted to buy. In the nineteenth century there were direct mailers, followed by th
Unicycle tells the story of Jim Kobs, who came from modest circumstances, but played a key role in building one of the greatest direct marketing agencies in the work and then goes on to grow one of th
A comprehensive survey of the fast-growing field of Integrated Marketing Communications, the new discipline that merges the fields of advertising, marketing, direct marketing, and marketing communicat
Now, more than ever, the ability to communicate your ideas is critical in succeeding in one's personal and professional lives. The author, a longtime successful marketing and sales executive, gives ex
In one slim, easy-to-read, and easy-to-use volume you'll discover a unique amalgam of practical what-to-do and what-not-to-do tips, tricks, and tactics for profitable Internet marketing. An encycloped
