每一個品牌的誕生,都代表著一個時代的演變與社會的發展,藉由不同的行銷策略更能激發品牌本身的特質與競爭力。BRANDING ELEMENT: LOGOS 4 為 SendPoints 企劃的品牌識別系列書籍,於 2017 年新春再次推出最新一集,書內依照 LOGO 設計的行業屬性分為餐飲、時尚、IT、文化四大領域,深入探討標誌的設計演化與技術概念,提供設計師參考與應用。 Following t
符號,指每一個世代在發展過程中,由圖像與文字相互組合變化,搭配聲音訊號、建築造型等,進而演變成一項獨特的思想文化。SYMBOLS IN GRAPHIC DESIGN 以圓形、三角形、矩形作為設計基本元素,以彎取、拉直、扭曲等設計變化,解構變形出多元化的幾何圖像,設計風格橫跨日本、韓國、美州、歐州,行業類別更涵跨時尚、餐飲、教育、物流通路、建築、文藝等類型,每一項案例深入解析圖像設計標誌與符號,提供
地圖,是根據一定的數學法則,將地球或其他星球的自然現象和社會現象通過概括和符號縮繪在平面上的圖形。CARTOGRAPHICS: DESIGNING THE MODERN MAP 匯集世界各地最獨特的地圖設計作品,以傳統地圖的地理模式,結合現代多元化的視覺表現方式,增加歷史史實、時事、趣味統計等,創造獨特的訊息圖表和製圖設計,提供設計師在設計過程中添加不一樣的創作方式與多樣性。 Cartogra
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