The international market for tourism and hospitality products is becoming increasingly dynamic and competitive. Globalization, deregulated labour markets and changing demographics all contribute to t
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind
Max Boisot divides his time between the new Judge Institute of Management at Cambridge, ESADE management school in Barcelona, and various consultancy projects around the world. His lectures to co
This is a fully updated edition of a book which has been widely cited and praised for its solid academic achievement. This new edition has been completely revised and redesigned so that it is more in
By asking the questions 'What is customer service?' and 'Why is it important?', this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving go
The manner in which people choose, decide, judge and make up their minds shapes the society in which we live. This innovative text uses established psychophysical theory to inform an understanding of
The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently av
Human-Computer Interaction is becoming ever more important as a means of achieving competitive IT product designs. A growing field of employment for IT graduates and others, HCI helps students to foc
Providing an end-to-end view of how modern web applications are built, Dynamic Web Application Development takes a cohesive approach to building a software architecture from core components. It tells
The quality principles are one of the golden threads of successful management that run through the entire life of a project - and beyond. Principles of Management for Quality Projects gives practical
Designed for anyone who needs a comprehensive introduction to the principles of statistical methods and their applications, this text is written in a practical, non-threatening style. Step-by-step wo
Python for Rookies is designed to help students learn how to program. Using the Python language as a tool, the approach taken teaches students the fundamentals of programming and re-enforces good
The Spa business has been growing rapidly over the last few years. It is one of the biggest global growth industries. The Spa Book offers a comprehensive, exciting and unique look at the spa industr
This is the second edition of Randall?s concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview o
The first clearly structured textbook to examine Heritage Visitor Attractions from an operations management perspective. The book begins by defining the characteristics of HVAs and the principles of
