本書內容包含I. An Introduction to Consumer Behavior 1. Understanding Consumer Behavior 2. Developing and Using Information About Consumer Behavior II. The Psychological Core 3. Motivation, Ability, and Op
In Playing Hurt, a leading figure in the sports world?the quintessential ?man's man,? who seems to have it all?confesses his constant battle with depression and how it nearly cost him his life. John S
