TOP

縮小搜尋範圍

商品類型


繁體書 (1)
原文書 (7)

商品定價


$400~$599 (1)
$800以上 (7)

出版日期


2013~2014 (3)
2011~2012 (1)

商品狀況


可訂購商品 (8)

庫存狀況


有庫存 (1)
無庫存 (7)

裝訂方式


平裝 (3)
精裝 (2)

作者


Bonnie L. Drewniany/ A. Jerome Jewler (2)
Robyn Blakeman (2)
Bonnie L. Drewniany、A. Jerome Jewler (1)
John R. Rossiter/ Peter J. Danaher (1)
Thomas B. Altstiel/ Jean M. Grow (1)
Tom Altstiel/ Jean Grow (1)

出版社/品牌


Cengage Learning (2)
Rowman & Littlefield Pub Inc (2)
SAGE Publications UK (2)
Springer Verlag (1)
新加坡商聖智學習亞洲私人有限公 (1)

搜尋條件

搜尋結果

8筆商品,1/1頁

1.廣告創意策略

作者:Bonnie L. Drewniany;A. Jerome Jewler  出版社:新加坡商聖智學習亞洲私人有限公  出版日:2014/02/17

如今廣告業已發生創意性革命。在經濟危機中,廣告公司面臨的挑戰是必須找出能打動並吸引消費者的創新方法。媒體發展繼續朝大家難以置信的方向展開。從電子媒體到個別媒體的創新及成就,都沒有辦法脫離24/7網路廣告公司的控制。 這是以創意性革命為特色的一本書,其中包含了幾個簡短案例。事實上,創意式行銷雖然有太多的變化,但仍有三個保持不變的原則。三個創造力的基本原則-廣告必須是不可預期、有關聯性、以及有說服力

定價:480元   優惠價: 95456

庫存:1

2.Creative Strategy in Advertising

作者:Bonnie L. Drewniany; A. Jerome Jewler  出版社:Cengage Learning  出版日:2013/01/01 裝訂:平裝

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising alw

  優惠價:10478

無庫存,下單後進貨(採購期約45個工作天)

3.Creative Strategy in Advertising

作者:Bonnie L. Drewniany; A. Jerome Jewler  出版社:Cengage Learning  出版日:2010/03/08

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising al

  優惠價:7564

無庫存,下單後進貨(採購期約45個工作天)

4.Advertising CreativeStrategy, Copy, and Design

作者:Thomas B. Altstiel; Jean M. Grow  出版社:SAGE Publications UK  出版日:2012/11/09 裝訂:平裝

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets

定價:3800元   優惠價: 93420

無庫存,下單後進貨(採購期約45個工作天)

5.Advertising Creative: Strategy, Copy, and Design

作者:Tom Altstiel; Jean Grow  出版社:SAGE Publications UK  出版日:2009/10/12

"Altstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics."-Ginger Rosenkrans, Pepperdine UniversityIn a

定價:3400元   優惠價: 93060

無庫存,下單後進貨(採購期約45個工作天)

6.Integrated Marketing Communication ─ Creative Strategy from Idea to Implementation

作者:Robyn Blakeman  出版社:Rowman & Littlefield Pub Inc  出版日:2014/07/15 裝訂:精裝

New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.

定價:4680元   優惠價: 94212

無庫存,下單後進貨(採購期約45個工作天)

7.Integrated Marketing Communication ─ Creative Strategy from Idea to Implementation

作者:Robyn Blakeman  出版社:Rowman & Littlefield Pub Inc  出版日:2014/07/15 裝訂:平裝

New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.

定價:2340元   優惠價: 92106

無庫存,下單後進貨(採購期約45個工作天)

8.Advanced Media Planning

作者:John R. Rossiter; Peter J. Danaher  出版社:Springer Verlag  出版日:1998/08/01 裝訂:精裝

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effec

定價:6750元   優惠價: 96075

無庫存,下單後進貨(採購期約45個工作天)