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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by t

This book deals with complex problems in the fields of logistics and supply chain management and discusses advanced methods, especially from the field of computational intelligence (CI), for solving t

Ruel (University of Twente, the Netherlands) gathers international contributors in business administration, political science, and international studies (most from the University of Twente) to explore

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of val

Multinational enterprises (MNEs) experienced ‘golden days’ during the 1990s and 2000s, they expanded globally and were major players in globalization. Today they have become powerful actors in the glo

This 2007 volume contains survey articles based on the invited lectures given at the Twenty-first British Combinatorial Conference, held in July 2007 at the University of Reading. This biennial conference is a well-established international event and the articles are of the high quality that befits the event. By its nature this volume provides an overview of current research activity in several areas of combinatorics, ranging from graph theory to current applications of combinatorial mathematics, including efficient approximability of NP-hard optimization problems and cryptographic key management. The authors are some of the world's foremost researchers in their fields, and here they summarize existing results, and give a unique preview of work currently being written up. The book provides a valuable survey of the state of knowledge in combinatorics. It will be useful to research workers and advanced graduate students, primarily in mathematics but also in computer science, statistics a

Predictive modeling uses data to forecast future events. It exploits relationships between explanatory variables and the predicted variables from past occurrences to predict future outcomes. Forecasting financial events is a core skill that actuaries routinely apply in insurance and other risk-management applications. Predictive Modeling Applications in Actuarial Science emphasizes life-long learning by developing tools in an insurance context, providing the relevant actuarial applications, and introducing advanced statistical techniques that can be used to gain a competitive advantage in situations with complex data. Volume 2 examines applications of predictive modeling. Where Volume 1 developed the foundations of predictive modeling, Volume 2 explores practical uses for techniques, focusing on property and casualty insurance. Readers are exposed to a variety of techniques in concrete, real-life contexts that demonstrate their value and the overall value of predictive modeling, for se

Predictive modeling involves the use of data to forecast future events. It relies on capturing relationships between explanatory variables and the predicted variables from past occurrences and exploiting this to predict future outcomes. Forecasting future financial events is a core actuarial skill - actuaries routinely apply predictive-modeling techniques in insurance and other risk-management applications. This book is for actuaries and other financial analysts who are developing their expertise in statistics and wish to become familiar with concrete examples of predictive modeling. The book also addresses the needs of more seasoned practising analysts who would like an overview of advanced statistical topics that are particularly relevant in actuarial practice. Predictive Modeling Applications in Actuarial Science emphasizes lifelong learning by developing tools in an insurance context, providing the relevant actuarial applications, and introducing advanced statistical techniques tha

This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the different theoretical perspectives, analytical le

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in rec

Why do firms die? This volume seeks to explore international and cross-disciplinary perspectives, if you like a forensic examination, autopsy or post mortem of 'how and why' companies die. This altern