From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full o
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, part
A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office
