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情緒經濟時代:如何打造人見人愛的商業模式
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1.情緒經濟時代:如何打造人見人愛的商業模式

作者:凱爾.MK  出版社:今周刊  出版日:2021/04/29 裝訂:平裝
Amazon 4.8分好評,當今商業世界中最迫切需要的一本書!我們已全面進入情緒經濟時代,從手搖店到大企業、從創業者到行銷人,人人都該懂的商業運作本質,解密蘋果、迪士尼、Google等一流企業都在奉行的人本思維。人類所有的需求與反應都來自於情緒,掌握「樂、悲、怒、懼、厭」等五大核心情緒,為員工與客戶設計天衣無縫的完整體驗,才能打造真正卓越的商業模式。為什麼蘋果公司的廣告,只會出現使用者的歡樂影像,
定價:360 元, 優惠價:9 324
庫存:2
The Power of the Image ― Emotion, Expression, Explanation

2.The Power of the Image ― Emotion, Expression, Explanation

作者:Andr憳? Benedek (COR); Krist?? Ny? (EDT)  出版社:Peter Lang Pub Inc  出版日:2014/09/25 裝訂:精裝
This collection of essays is the fourth in a series based on a sequence of yearly conferences organized by the Visual Learning Lab at Budapest University of Technology and Economics. The book’s 20 edi
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02-25006600[分機130、131]。
The Oxford Companion to Emotion and the Affective Sciences

3.The Oxford Companion to Emotion and the Affective Sciences

作者:David Sander (EDT); Klaus R. Scherer (EDT)  出版社:Oxford Univ Pr PBKUOXFM  出版日:2009/11/12 裝訂:精裝
Few areas have witnessed the type of growth we have seen in the affective sciences in the past decades. Across psychology, philosophy, economics, and neuroscience, there has a been an explosion of in
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02-25006600[分機130、131]。
Oxford Companion to Emotion and the Affective Sciences
90折

4.Oxford Companion to Emotion and the Affective Sciences

作者:David Sander (EDT); Klaus Scherer (EDT)  出版社:OUP Academic UK  出版日:2014/04/06 裝訂:平裝
Few areas have witnessed the type of growth we have seen in the affective sciences in the past decades. Across psychology, philosophy, economics, and neuroscience, there has been an explosion of inter
定價:3604 元, 優惠價:9 3244
無庫存,下單後進貨(到貨天數約30-45天)
Economic Life in the Real World ― Logic, Emotion and Ethics
90折

5.Economic Life in the Real World ― Logic, Emotion and Ethics

作者:Charles Stafford  出版社:Cambridge Univ Pr  出版日:2020/03/31 裝訂:平裝
This clearly written and engaging book brings together anthropology, psychology and economics to show how these three human science disciplines address fundamental questions related to the psychology of economic life in human societies - questions that matter for people from every society and every background. Based around vivid examples drawn from field research in China and Taiwan, the author encourages anthropologists to take the psychological dimensions of economic life more seriously, but also invites psychologists and economists to pay much more attention than they currently do to cultural and historical variables. In the end, this intrinsically radical book challenges us to step away from disciplinary assumptions and to reflect more deeply on what really matters to us in our collective social and economic life.
定價:1379 元, 優惠價:9 1241
無庫存,下單後進貨(到貨天數約45-60天)
Economic Life in the Real World ― Logic, Emotion and Ethics

6.Economic Life in the Real World ― Logic, Emotion and Ethics

作者:Charles Stafford  出版社:Cambridge Univ Pr  出版日:2020/03/31 裝訂:精裝
This clearly written and engaging book brings together anthropology, psychology and economics to show how these three human science disciplines address fundamental questions related to the psychology of economic life in human societies - questions that matter for people from every society and every background. Based around vivid examples drawn from field research in China and Taiwan, the author encourages anthropologists to take the psychological dimensions of economic life more seriously, but also invites psychologists and economists to pay much more attention than they currently do to cultural and historical variables. In the end, this intrinsically radical book challenges us to step away from disciplinary assumptions and to reflect more deeply on what really matters to us in our collective social and economic life.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
The Cambridge Companion to Eighteenth-Century Thought
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7.The Cambridge Companion to Eighteenth-Century Thought

作者:Frans De Bruyn  出版社:Cambridge Univ Pr  出版日:2021/05/31 裝訂:平裝
The Cambridge Companion to Eighteenth-Century Thought gives a comprehensive overview of intellectual life in the eighteenth-century Anglophone world at a time when the boundaries of knowledge were growing rapidly in response to a world undergoing radical change. Organised in two parts, the volume begins with four wide-ranging chapters on key areas of thought: philosophy, science, political and legal theory, and religion. The second part comprises shorter chapters that focus on subjects of emerging inquiry, such as aesthetics, economics, and sensibility and emotion, as well as intellectual disciplines undergoing methodological evolution, such as history. A chronology is provided to help situate historical events, important thinkers, key publications, and intellectual milestones in relation to one another, and guides for further reading point the reader to avenues for deeper exploration of the Companion's various topics.
定價:1234 元, 優惠價:9 1111
無庫存,下單後進貨(到貨天數約45-60天)
The Cambridge Companion to Eighteenth-Century Thought
滿額折

8.The Cambridge Companion to Eighteenth-Century Thought

作者:Frans De Bruyn  出版社:Cambridge Univ Pr  出版日:2021/05/31 裝訂:精裝
The Cambridge Companion to Eighteenth-Century Thought gives a comprehensive overview of intellectual life in the eighteenth-century Anglophone world at a time when the boundaries of knowledge were growing rapidly in response to a world undergoing radical change. Organised in two parts, the volume begins with four wide-ranging chapters on key areas of thought: philosophy, science, political and legal theory, and religion. The second part comprises shorter chapters that focus on subjects of emerging inquiry, such as aesthetics, economics, and sensibility and emotion, as well as intellectual disciplines undergoing methodological evolution, such as history. A chronology is provided to help situate historical events, important thinkers, key publications, and intellectual milestones in relation to one another, and guides for further reading point the reader to avenues for deeper exploration of the Companion's various topics.
定價:3899 元, 優惠價:9 3509
無庫存,下單後進貨(到貨天數約45-60天)
Developing a Relational Model of Care for Older People ― Creating Environments for Shared Living

9.Developing a Relational Model of Care for Older People ― Creating Environments for Shared Living

作者:James Woodward; Jenny Kartupelis  出版社:Jessica Kingsley Pub  出版日:2018/05/21 裝訂:平裝
Care of older peopley is a major issue in the UK, crossing the boundaries between emotion, practical issues and economics. Yet many current concerns, and much conventional planning, are based on outd
定價:1483 元, 優惠價:1 1483
無庫存,下單後進貨(到貨天數約30-45天)
Preferences, Value, Choice, and Welfare
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10.Preferences, Value, Choice, and Welfare

作者:Daniel M. Hausman  出版社:Cambridge Univ Pr  出版日:2011/11/30 裝訂:平裝
This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are understood in psychology and how they figure in philosophical reflection on action and morality. The book clarifies and for the most part defends the way in which economists invoke preferences to explain, predict and assess behavior and outcomes. Hausman argues, however, that the predictions and explanations economists offer rely on theories of preference formation that are in need of further development, and he criticizes attempts to define welfare in terms of preferences and to define preferences in terms of choices or self-interest. The analysis clarifies the relations between rational choice theory and philosophical accounts of human action. The book also assembles the materials out of which models of preference formation and modification can be constructed, and it comments on how reason and emotion shape preferences.
定價:1559 元, 優惠價:9 1403
無庫存,下單後進貨(到貨天數約45-60天)
Preferences, Value, Choice, and Welfare

11.Preferences, Value, Choice, and Welfare

作者:Daniel M. Hausman  出版社:Cambridge Univ Pr  出版日:2011/11/30 裝訂:精裝
This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are understood in psychology and how they figure in philosophical reflection on action and morality. The book clarifies and for the most part defends the way in which economists invoke preferences to explain, predict and assess behavior and outcomes. Hausman argues, however, that the predictions and explanations economists offer rely on theories of preference formation that are in need of further development, and he criticizes attempts to define welfare in terms of preferences and to define preferences in terms of choices or self-interest. The analysis clarifies the relations between rational choice theory and philosophical accounts of human action. The book also assembles the materials out of which models of preference formation and modification can be constructed, and it comments on how reason and emotion shape preferences.
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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