滿額折
Online Business All-in-one for Dummies
商品資訊
ISBN13：9780470516461
出版社：JOHN WILEY & SONS;LTD
作者：MATTHEWS
出版日：2007/10/05
裝訂／頁數：平裝／704頁
規格：23.5cm*19.1cm*4.4cm (高/寬/厚)
商品簡介
作者簡介
目次
相關商品
商品簡介
Turn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step-by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you’re starting out or looking to expand an existing business online, this up to- date book provides you with all the support and expert advice you need to successfully build your own online empire.
作者簡介
Dan Matthews is co-author of Starting a Business on eBay.co.uk For Dummies and Online Publisher of Caspian Publishing, which produces magazines, Web sites, and events for a UK audience of entrepreneurs.
目次
Introduction.
Book I: E-Business 101.
Chapter 1: Can You Do the Business?
Chapter 2: Testing Feasibility.
Chapter 3: Preparing the Business Plan.
Chapter 4: Setting Off in the Right Direction.
Chapter 5: Harnessing Creativity in Your Business.
Chapter 6: Opening Your Own Online Business in Ten Easy Steps.
Book II: Setting Up Your Web Site.
Chapter 1: Finding the Money.
Chapter 2: Choosing and Equipping Your New E-Business.
Chapter 3: Selecting the Right Web Host and Design Tools.
Chapter 4: Giving Your E-Business Site Structure and Style.
Chapter 5: Building In Security Up Front.
Book III: Getting Known E-asily.
Chapter 1: Marketing Your Wares.
Chapter 2: Researching Your Customers, Competitors, and Industry.
Chapter 3: Getting Net-Savvy.
Chapter 4: Search Engines: What You Need to Know.
Chapter 5: Controlling the Message with Online Advertising.
Chapter 6: Spreading the Word with Internet PR.
Book IV: Keeping Business Ticking Over.
Chapter 1: Operating Effectively.
Chapter 2: Controlling Your Books, Your Records, and Your Money.
Chapter 3: Counting Your Sales.
Chapter 4: Monitoring and Improving Your Business.
Chapter 5: Making It All Legal.
Chapter 6: Online Business Accounting Tools.
Book V: Handling Customers and Staff.
Chapter 1: Employing People.
Chapter 2: Inspiring Employees to Better Performance.
Chapter 3: Harnessing the Power of Technology.
Chapter 4: Attracting and Keeping Customers.
Chapter 5: Accepting Payments.
Chapter 6: Service with a Virtual Smile.
Book VI: Using eBay.co.uk.
Chapter 1: Why eBay Is a Great Place to Buy and Sell.
Chapter 2: Using eBay.co.uk to Launch Your Business.
Chapter 3: Running a Business on eBay.co.uk.
Chapter 4: Opening a Shop, Virtually.
Chapter 5: Jazzing Up Your Auctions.
Chapter 6: Building an eBay.co.uk Back Office.
Book VII: Understanding Web 2.0.
Chapter 1: Profiting from New Business Tools.
Chapter 2: The Emergence of Web 2.0.
Index.
Book I: E-Business 101.
Chapter 1: Can You Do the Business?
Chapter 2: Testing Feasibility.
Chapter 3: Preparing the Business Plan.
Chapter 4: Setting Off in the Right Direction.
Chapter 5: Harnessing Creativity in Your Business.
Chapter 6: Opening Your Own Online Business in Ten Easy Steps.
Book II: Setting Up Your Web Site.
Chapter 1: Finding the Money.
Chapter 2: Choosing and Equipping Your New E-Business.
Chapter 3: Selecting the Right Web Host and Design Tools.
Chapter 4: Giving Your E-Business Site Structure and Style.
Chapter 5: Building In Security Up Front.
Book III: Getting Known E-asily.
Chapter 1: Marketing Your Wares.
Chapter 2: Researching Your Customers, Competitors, and Industry.
Chapter 3: Getting Net-Savvy.
Chapter 4: Search Engines: What You Need to Know.
Chapter 5: Controlling the Message with Online Advertising.
Chapter 6: Spreading the Word with Internet PR.
Book IV: Keeping Business Ticking Over.
Chapter 1: Operating Effectively.
Chapter 2: Controlling Your Books, Your Records, and Your Money.
Chapter 3: Counting Your Sales.
Chapter 4: Monitoring and Improving Your Business.
Chapter 5: Making It All Legal.
Chapter 6: Online Business Accounting Tools.
Book V: Handling Customers and Staff.
Chapter 1: Employing People.
Chapter 2: Inspiring Employees to Better Performance.
Chapter 3: Harnessing the Power of Technology.
Chapter 4: Attracting and Keeping Customers.
Chapter 5: Accepting Payments.
Chapter 6: Service with a Virtual Smile.
Book VI: Using eBay.co.uk.
Chapter 1: Why eBay Is a Great Place to Buy and Sell.
Chapter 2: Using eBay.co.uk to Launch Your Business.
Chapter 3: Running a Business on eBay.co.uk.
Chapter 4: Opening a Shop, Virtually.
Chapter 5: Jazzing Up Your Auctions.
Chapter 6: Building an eBay.co.uk Back Office.
Book VII: Understanding Web 2.0.
Chapter 1: Profiting from New Business Tools.
Chapter 2: The Emergence of Web 2.0.
Index.
今日66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。