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Designing Effective Web Surveys
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Designing Effective Web Surveys

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:NT$ 3769 元
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903392
無庫存,下單後進貨(到貨天數約45-60天)
下單可得紅利積點:101 點
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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

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優惠價:90 3392
無庫存,下單後進貨
(到貨天數約45-60天)

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