商品簡介
At the global level, sport is ruled by a set of organizations including giants such as the IOC (Olympics), FIFA (soccer), and the IAAF (athletics) as well as sporting minnows such as the World Armsport Federation (armwrestling). Many of these bodies have been surrounded by controversy during their histories, after having to adjust to the realities of commercial sport.
This important book analyzes the evolution of modern sport, examining the ways in which sporting organisations have adapted over the years to accommodate changing environments. Themes covered in this impressive volume include:
* sources of sports revenue
* organising global sporting events such as the Rugby World Cup
* differences and similarities between global sporting organisations
Forster and Pope have created an important book, which seriously analyzes sports organizations from a political economy vantage point for the first time. Of interest to students and academics studying the economics of sport, the book is also written in a style that makes it accessible for those with a general interest as well as for global sporting bodies themselves.
作者簡介
John Forster is Senior Lecturer in the School of Economics at Griffith University, Australia.
Nigel K.L. Pope is Senior Lecturer in the School of Marketing at Griffith University, Australia.
