商品簡介
In this volume, leading scholars in international business and business history in the United States, Europe and Japan examine the experiences of a range of firms in the United States. They survey British, Canadian, French, German, Spanish and Japanese firms, and span a range of sectors including automobiles, banking, electricals, petroleum and steel. Together, their contributions present a unique evolutionary and comparative perspective on the management and performance of foreign companies in the United States since 1945.
This book is essential reading for all those with a professional or academic interest in international business, management, business history or business in the United States.
