Global Media, Culture, and Identity Redo ─ Theory, Cases, and Approaches

This edited volume examines the ways that global media shapes relations between place, culture, and identity. Through the included essays, Chopra and Gajjala offer a mix of theoretical reflections and empirical case studies that will help readers understand how the media can shape cultural identities and, conversely, how cultural formations can influence the political economy of global media. The interdisciplinary, international scholars gathered here push the discussion of what it means to do global media studies beyond uncritical celebrations of the global media technologies (or globalization) as well as beyond perspectives that are a priori dismissive of the possibilities of global media.

Some of the key questions and themes that the international contributors explore within the text include: Is the global audience of global television the same as the global audience of the internet? Can we conceptualize the global culture-media-identity dynamic beyond the discourse of postcolonialism? How does the globalization of media affect feelings of nationalism? How is the growth of a consumer "global middle class" spread, and resisted, through media? Global Media, Identity, and Culture takes a comparative media approach to addressing these, and other, issues across media forms including print, television, film, and new media

Rohit Chopra is Assistant Professor of Communication at Santa Clara University. He is author of Technology and Nationalism in India: Cultural Negotiations from Colonialism to Cyberspace (New York: Cambria Press, 2008).

Radhika Gajjala is Associate Professor and Graduate Coordinator of Communication Studies at Bowling Green State University. She is author of Cyber Selves: Feminist Ethnographies of South Asian Women (Altamira Press, 2004) and co-editor of South Asian Technospaces (Peter Lang, 2008).