商品簡介
This is the first book to provide upper-level undergraduate and graduate students with an introduction to different views on and approaches to the study of organizational culture from a communication perspective, integrating practical applications of research throughout. This immensely readable text, with a praised structural organization, introduces the basic elements of organizational culture (assumptions, values, and artifacts; communication and management research fi ndings on organizational culture; and applications of organizational culture) and offers short case study examples that illuminate key concepts.
Key FeaturesAyAy
• Includes increased coverage of digital technologies and their impact on organizational culture, more material on the relationship between organizational culture and organizational discourse, a new section on mergers and downsizing, new attention to culture and globalization, and additional detail on methods
??? Offers updated examples, research, and applications throughout, from research conducted outside of the U.S., while primarily focusing on organizational culture in the United States
??? Provides a Cultural Toolkit, with quantitative and qualitative techniques for research and application studies of organizational culture analyses
??? Synthesizes the multidisciplinary body of organizational culture researchAyas a whole.
