Pioneers in Marketing：A Collection of Biographical Essays

This work offers biographical profiles of eight pioneers in the field of marketing from the late 19th century through the present, highlighting the use of biography as a form of historical research. The book opens with a review of the history of marketing thought and closes with lessons gleaned from these marketing pioneers. Those profiled include Edward David Jones, the first professor of marketing; Henry Charles Taylor, the father of agricultural marketing; and George Burton Hotchkiss, an innovator in advertising. The book includes a b&w photo of each man profiled. Information on the author is not given. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)

D.G. Brian Jones is Professor of Marketing at Quinnipiac University, and Editor of the Journal of Historical Research in Marketing. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Historical Research in Marketing, Journal of Macromarketing, Marketing Theory, and other publications. He is also co-editor, with Mark Tadajewski, of a three-volume set of readings titled The History of Marketing Thought.