Music, Movies, Meanings, and Markets：Cinemajazzamatazz

Holbrook (emeritus, marketing, Columbia U.) combines his professional background in communication with his lifelong interest in jazz to examine the uses and meanings of jazz in motion pictures. He covers ambi-diegetic music in motion pictures; ambi-diegetic jazz and the development of character; cinemusical meanings in the crime-plus-jazz genre; art versus commerce in the young man-with-a-horn genre; ambi-diegetic , nondiegetic, and diegetic cinemusical meanings in motion pictures; god is in the details; and pivotal ambi-diegetic cinemusical moments in tragedepictions and comedepictions of jazz heroes. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

Morris B. Holbrook is the W. T. Dillard Professor Emeritus of Marketing in the Graduate School of Business at Columbia University. His research has covered a wide variety of topics in marketing, consumer behavior, and related fields – with a special focus on communication in general and on aesthetics, semiotics, hermeneutics, art, and entertainment in particular. Recent books include Consumer Research (1995); Consumer Value (edited, 1999); and Playing the Changes on the Jazz Metaphor (2007).