90折
Branding Post-Communist Nations ─ Marketizing National Identities in the "New" Europe
商品資訊
系列名：Routledge Research in Cultural and Media Studies
ISBN13：9780415882750
出版社：Routledge UK
作者：Edited by Nadia Kaneva
出版日：2011/09/19
裝訂／頁數：精裝／254頁
規格：24.1cm*16.5cm*1.9cm (高/寬/厚)
版次：1
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：NT$ 9000 元優惠價
：
90 折 8100 元
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作者簡介
商品簡介
Nation branding – a set of ideas rooted in Western marketing – gained popularity in the post-communist world by promising a quick fix for the identity malaise of 'transitional' societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
作者簡介
Nadia Kaneva is Assistant Professor in the Department of Media, Film, and Journalism Studies at the University of Denver.
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