Think Big: Make It Happen in Business and Life
商品資訊
ISBN13:9780062022394
替代書名:大膽想出狠招:川普點石成金的祕密
出版社:PBKHARPK
作者:Donald J. Trump; Bill Zanker
出版日:2010/07/27
裝訂/頁數:平裝/384頁
規格:17.3cm*10.1cm (高/寬)
商品簡介
華頓商學院畢業的川普最新力作,教你如何放大格局,闖出一片天!
在這個什麼都漲、只有薪水不漲的年代,只有川普祕訣,才能讓你擺脫人生困境,走向致富發達之路。
一個在路上發宣傳手冊的小老闆,碰上房地產大亨川普,人生竟從此改觀,公司年成長超過400%,因為川普教他:把夢做大、認清現實、主動還擊。
唐納.川普(Donald Trump)是美國夢的最佳詮釋,這位在電視節目《誰是接班人》(The Apprentice)中的明星,在房地產開發方面的成就聞名全球,他曾經瀕臨破產、卻能東山再起,晉身全球鉅富的行列。
比爾.詹克(Bill Zanker)以五千美元創辦習技公司(The Learning Annex),讓公司年營業額達到五百萬美元。當他遇到川普後,一切從此改觀,詹克學會「大膽想」這項成功的秘訣。三十個月後,他的公司年營業額超過一億美元——而且還持續增加中。
他們是一個活生生的例子,告訴大家不論遇到什麼危機、不論對手可能怎麼說,你都要大膽想,知道什麼時候該積極捍衛自己的主張;他們的故事可以幫助你達成個人和專業上的最高成就。
現在,你也可以學習川普「大膽想、出狠招,就會贏」的祕密。你會學到:
.在個人生活中應用「大膽想」這項成功公式的人,他們的現實生活發生什麼變化。
.鬥志:怎樣獲得鬥志,萬一失去鬥志,要怎樣找回來。
.「我愛你,現在把婚前協議書簽了吧!」為什麼在商場和個人生活中,合約是那麼的重要。
「大膽想」這個策略確實效力驚人。詹克自己就運用這個策略,在三年內讓習技公司的營收成長二十倍。在事業上,他們兩位都大起大落過,知道全世界都跟你作對的感覺有多麼悽慘;他們也利用「大膽想、出狠招」的做法東山再起,享受成功的輝煌燦爛。
成功其實不難,這種態度你也學得來。
本書中文版《大膽想出狠招:川普點石成金的祕密》由商周文化出版
Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.
Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in sales--and still growing.
Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressively--regardless of what your critics or opponents might say--can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn:
Momentum: the Big Mo. How to get it and how to get it back. Revenge: how and when to get it (and why it's so sweet). "I love you, now sign this!" Why contracts in business and personal life are so important. Real-life stories from people who've applied the think BIG formula in their own lives.These strategies are proven and attested to by those who've learned to think BIG from Donald Trump and found success in their own lives. Bill Zanker used Donald's strategies to grow the revenues of The Learning Annex twenty times in under three years. Both of them have been down and out, and know what it's like to feel the whole world's against you--and both have risen to dizzying heights of success by thinking BIG and kicking ass! It is an attitude that can be easily learned.
Questions for Donald Trump
Amazon.com: Was there ever a time when you didn't think big enough?
Trump: I don't think so. I always had big plans, even when I was very young. I would build skyscrapers with my building blocks.
Amazon.com: What was your first impression of your co-author Bill Zanker when you started doing business with the Learning Annex?
Trump: Bill Zanker had tremendous enthusiasm and focus, and he still does. I knew he'd succeed in a big way, and the success of The Learning Annex proves that I was right.
Amazon.com: What has becoming a television star on The Apprentice meant for your business?
Trump: My brand became more famous as I became more famous, and more opportunities presented themselves. I was already very well established, so I was well prepared, but things escalated and in a good way.
Amazon.com: There are stories everywhere that the real estate market is in trouble. How should an investor or an entrepreneur respond to the current market?
Trump: This is actually a very good time for entrepreneurs or investors. I would say to be positive and look for the opportunities, because the opportunities are there.
Amazon.com: You're critical of the "give me" attitude that you see in many young people today. What do you look for in a young person you are bringing into your business?
Trump: They have to be eager to learn and willing to work hard. I work hard and I expect the people around me to have a strong work ethic. I need people who can be part of a team and yet be able to think independently. That's one of the qualities I look for on The Apprentice--they have to be capable of both dimensions.
Amazon.com: Did you really make Lee Iacocca cry? [See Think Big and Kick Ass for more details.]Trump: No, he made himself cry.
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