Compared to its ‘cousin’ innovation, academic research on creativity has been less covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines.
This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the concepts, environmental determinants and applications of creativity, the book:
Creativity Research: A Handbook will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.
Eric Shiu is Lecturer in Marketing at Birmingham University, UK. He specialises in the research and teaching of marketing in general and innovation and creativity in particular. He has published widely in quality journals such as Technovation, Journal of Marketing Management, Service Industries Journal and the Journal of Small Business and Enterprise Development
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