Beyond Strategy ─ The Impact of Next Generation Companies

This new and provocative title places the emphasis on how companies develop and execute disruptive strategies and which value destruction takes place in other companies. From the author’s research and work they have evidence that many companies have been able to introduce disruptive strategies with considerable commercial success and emerge as the ‘Black Swan’ nobody had foreseen. To some extent, this contrasts classic strategy theories as well as the perspective on emergent strategies, which will be outlined and briefly discussed in the book. As specific metrics of how to measure the impact of various strategies are often being emphasized as being given too little attention, the book introduces various metrics of how the return on their strategy can be measured.

More specifically the purpose of the book is:

- To introduce a comprehensive way of addressing disruptive strategies

- To illustrate specific cases and examples of companies having developed and executed disruptive strategies as well as the impact of companies being wholly or partly disrupted. The cases will cover Europe, the US and Asia as evenly as possible.

- To present specific models on how to develop and how to execute disruptive strategies including various metrics for measuring the return on strategy.

Michael Moesgaard Andersen holds degrees in political science and in business management and is also an adjunct Professor at Copenhagen Business School. He has worked as a lecturer at Copenhagen University and as an external examiner at Copenhagen Business School. He is a frequent speaker at conferences and has published numerous articles and two books on technology and management issues as well as a few other books.

Flemming Poulfelt is Professor of Management and Strategy at the Department of Management, Politics & Philosophy, Copenhagen Business School and Vice Dean at Copenhagen Business School in Denmark. He has served at faculties at universities in Denmark, Europe, the US and Australia. He is a former chair of the Department of Management at CBS. Flemming Poulfelt is actively involved in the Academy of Management. He has been Division Chair of the Management Consulting Division.