The Routledge Companion to the Future of Marketing
商品資訊
系列名：Routledge Companions in Business, Management and A
ISBN13：9780415625920
出版社：Taylor & Francis
作者：Luiz Moutinho (EDT); Enrique BignT (EDT); Ajay K. Manrai (EDT)
出版日：2014/01/06
裝訂／頁數：精裝／504頁
規格：25.4cm*18.4cm*3.2cm (高/寬/厚)
商品簡介
Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future.
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge.
作者簡介
Luiz Moutinho is Foundation Chair of Marketing at the University of Glasgow Business School, UK
Enrique Bigne is Professor of Marketing at the University of Valencia, Spain
Ajay K. Manrai is Professor of Marketing at the Alfred Lerner School of Business, University of Delaware, USA
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。