This book establishes a profile of virtue in professional media practice by examining the experiences, perspectives, moral stances and demographic data of two dozen selected exemplars in journalism and public relations. It is based on both extensive personal "life story" interviews conducted with the exemplars between April 2010 and September 2012, and also survey data that assessed the exemplars’ personality traits, ethical ideologies, moral reasoning skills and perceived workplace climate. The chosen exemplars span the United States and include Pulitzer Prize winners and trendsetting PR corporate executives, rising stars and established veterans.
Patrick Lee Plaisance is Associate Professor of Journalism at Colorado State University. His research focuses on media ethics theory, moral psychology, journalism values, and media sociology, and he teaches media ethics, reporting and communication theory. Prior to his academic career, he worked for nearly 15 years as a journalist at numerous American newspapers.
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