Developing a Turnaround Business Plan ─ Leadership Techniques to Activate Change Strategies, Secure Competitive Advantage, and Preserve Success
商品資訊
ISBN13:9781498705905
出版社:Productivity Press
作者:Norton Paley
出版日:2015/07/22
裝訂/頁數:精裝/260頁
規格:23.5cm*15.9cm*2.5cm (高/寬/厚)
商品簡介
Unlike other books on planning, this book has been written specifically for managers who currently face a competitive crisis, and those who wish to avert one, and need to set in motion a turnaround plan before the urgency of the situation creates irreversible losses. It details a process for developing and implementing a successful plan, such as determining the root causes, developing remedial actions, honing strategy skills, exercising competent leadership, motivating staff, aligning strategies, and mandating accurate competitor intelligence.
作者簡介
Norton Paley has brought his world-class experience and unique approach to business strategy to some of the global community’s most respected organizations. Having launched his career with publishers McGraw-Hill and John Wiley & Sons, Paley founded Alexander-Norton Inc., bringing successful business techniques to clients around the globe, including the international training organization Strategic Management Group, where he served as senior consultant.
Throughout his career, Paley has trained business managers and their staffs in the areas of planning and strategy development, raising the bar for achievement and forging new approaches to problem solving and competitive edge. Paley has lectured in China and Mexico and has presented training seminars throughout the Pacific Rim and Europe for Dow Chemical and Cargill.
As a seminar leader at the American Management Association, he conducted competitive strategy, marketing management, and strategic planning programs for over 20 years. Paley’s books have been translated into Chinese, Russian, Portuguese, and Turkish. His byline columns have appeared in The Management Review and Sales & Marketing Managementmagazines
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