Innovator's DNA, Updated, With a New Introduction ― Mastering the Five Skills of Disruptive Innovators

A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation.

In this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovator's Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The Innovator's Dilemma, The Innovator's Solution, and How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

By identifying behaviors of the world's best innovators--from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce.com--the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Using the same diagnostics used in their study of successful innovators, the authors show you how to evaluate, and build upon, your own "DNA" code through in-depth advice and stories that demonstrate each discovery skill in action and how to develop it.

Once you know the behaviors and skills of successful innovators, Dyer, Gregersen, and Christensen explain how you can use them to generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organization to sharpen its competitive edge. This innovation advantage will translate into a premium in your company's stock price--an innovation premium--which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. This book shows you how.

Now updated with a new introduction and fresh examples, The Innovator's DNA is the essential resource for individuals and teams who want to strengthen their innovative prowess.

Jeff Dyer is the distinguished Horace Beesley Professor of Strategy at Brigham Young University as well as a professor at the Wharton School, University of Pennsylvania. Prior to his academic career, he was a consultant at Bain & Company. Dyer is the coauthor of Innovation Capital (with Nathan Furr and Curtis Lefrandt) and The Innovator's Method (with Nathan Furr) and is widely published in Harvard Business Review, Forbes, and other business journals. Dyer's research has been covered at Forbes, The Economist, Fortune, BusinessWeek, CNN, and The Wall Street Journal. He is a cofounder of the Innovator's DNA, an innovation consultancy, and consults to companies on issues related to strategy and innovation.

Hal Gregersen is Executive Director of the MIT Leadership Center and a senior lecturer in leadership and innovation at the MIT Sloan School of Management. As an inspirational speaker, he has worked with such renowned organizations as Chanel, Disney, Patagonia, UNICEF, and the World Economic Forum, and has been recognized by Thinkers50 as one of the world's most innovative minds. He has authored ten books, including his recent bestseller Questions Are the Answer: A Breakthrough Approach to Your Most Vexing Problems at Work and in Life. Hal and his wife, Suzi Lee, lived in England, France, and the UAE before landing on Boston's North Shore, where she works as a sculptor and he pursues his lifelong avocation of photography.

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School. He is best known for his theory of disruptive innovation--first introduced in the bestselling book The Innovator's Dilemma--which has been called the most influential business idea of the early twenty-first century.

Author social media/website info:
Jeff Dyer: innovatorsdna.com, @Jeffrey_Dyer, innosight.com, @InnovatorsDNA, @innovators_dna
Hal Gregersen: halgregersen.com, @HalGregersen
Clayton M. Christensen: claytonchristensen.com