Consumer Behaviour in Hospitality and Tourism

Consumer behavior includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty and other behavioral intentions toward the organizations' products and services. Consumer Behavior in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centers, amusement parks, national parks, and the transportation sector.

The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behavior ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism.

The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science: Bridging Asia and the World.