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若需訂購本書,請電洽網路書店客服02-25006600(分機130、131)。
Understanding Contexts of Business in Western Asia: Land of Bazaars and High-Tech Booms
定  價:NT$6210元
優惠價: 95589

若需訂購本書,請電洽網路書店客服02-25006600(分機130、131)。

商品簡介

Not one size fits all. Yet, some books teach business with minimal focus on the context for business. In reality, firms -- large and small -- are highly affected by the context in which they operate; yet, context is not uniformly conceptualized, theorized, and operationalized by scholars of business and management. While most theories have come from developed countries with bountiful contexts, the diverse contexts of Western Asia are little understood. Religious factors are profoundly dominant in Western Asia, and businesses in this diverse area operate with considerations that are rarely considered in research. This book reveals a variety of schools of thought that have molded several business models and mechanisms, which are, to some extent, different from the context of Western economies.

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