La Venganza del Punto Clave / Revenge of the Tipping Point

El libro m嫳 personal de Malcolm Gladwell, «un gur?de lo m嫳 carism嫢ico (San Francisco Chronicle), una gu燰 para entender las epidemias del mundo moderno.

Veinticinco a隳s despu廥 de la publicaci鏮 de su primer libro, Malcolm Gladwell retoma las lecciones de El punto clave con la intenci鏮 de iniciar un debate dif獳il sobre las epidemias. Es el momento de reconocer nuestro papel en su g幯esis y ser honestos acerca de todas las formas sutiles y a veces ocultas en las que intentamos manipularlas. Necesitamos una gu燰 sobre los pat鏬enos y contagios que nos rodean.

A trav廥 de una serie de historias fascinantes, La venganza del punto clave rastrea el surgimiento de una nueva y preocupante forma de ingenier燰 social. Gladwell nos lleva a las calles de Los 聲geles para conocer a los ladrones de bancos m嫳 exitosos del mundo, redescubre un programa de televisi鏮 olvidado de la d嶰ada de los setenta que cambi?el mundo, visita el enclave donde se produjo un experimento hist鏎ico, en un peque隳 callej鏮 sin salida al norte de California, y ofrece una historia alternativa de dos de las mayores epidemias de nuestros d燰s: la COVID y la crisis de los opioides. Con su caracter疄tica combinaci鏮 de ciencia social y divulgaci鏮, nos invita a reflexionar sobre nuestra comprensi鏮 de los contagios del mundo moderno (y sus puntos de inflexi鏮).

ENGLISH DESCRIPTION

Amazon Best Books of 2024

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light -- this time in an immersive audio format that transports you, the listener, directly inside of each riveting story.

Why is Miami... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.

Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering. As with his podcast Revisionist History and bestsellers Talking to Strangers and The Bomber Mafia, pressing play on this audiobook will bring each scene and story to life with vivid first-person accounts, captivating oral histories, illuminating moments from history past and present, and a cinematic original music score.

Take to the streets of Los Angeles with Malcolm to meet the world's most successful bank robbers, rediscover a forgotten television show from the 1970s that changed the world, visit the site of a historic experiment on a tiny cul-de-sac in northern California, and explore an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis.

Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of the modern world. It's time we took tipping points seriously.