Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to unc
In an era where many believe Big Data has rendered human perception and observation 'old-school' or pass', Martin Lindstrom shows that mining and matching technological data with up-close psychologica
No More Monday Morning Blues...You're about to be liberated! Here is the book you've been waiting for-a-step-by-step guide to finding the "work" that expresses and fulfills your needs, talents, and pa
Named one of the "Most Important Books of 2016" by Inc.A Forbes 2016 "Must Read Business Book"Named a "Book Retailers Should Read in 2016" by Shelf AwarenessMartin Lindst
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco
Draws on more than 20 years of experience with some of the world's largest companies to reveal pervasive marketing practices that are used to manipulate consumers, in a critical expose that argues tha
A humorous yet practical five-step guide to ridding ourselves―and our companies―of the bureaucratic bottlenecks and red tape that plague every officeYou try to reserve a conference room for a crucial
In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychologica
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying dec
Foreword by Morgan SpurlockFrom the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service o
