Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepren
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close
“We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifti
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book.
What are you afraid of? The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don’t fly too close to the sun. The new
Seth Godin’s three essential questions for every marketer: ?What’s your story?” ?Will the people who need to hear this story believe it?” ?Is it true?” All marketers tell stories. And if the
A"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I donA't care, as long as itA's shiny and new.A" Wait. According to bestselling
How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and t
Finally available in bookstores, Seth Godin’s cult classic on the future of marketingFor generations, marketers, industrialists, and politicians have catered their message to the normal and have tried
Finally available in bookstores, Seth Godin’s spirited call to action that demands that you stop waiting for a road map and start drawing one insteadYour reputation in the world is defined by what you
