For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of c
A leading resource for K-8 literacy programs, this extremely popular reading methods text has a simple goal: to provide aspiring teachers (including you) with the tools to help every student learn to
This thoroughly updated review book provides the information nurses need to achieve certification in medical-surgical nursing from the credentialing arms of the American Academy of Medical-Surgical N
In 2002, the Air Force initiated a program called Supplier Relationship Management (SRM), which seeks to manage relationships with suppliers to reduce the total cost of logistics operations and improv
Conflicts about wildlife are usually portrayed and understood as resulting from the negative impacts of wildlife on human livelihoods or property. However, a greater depth of analysis reveals that man
Intended for teachers, teachers-to-be, administrators, and school curriculum developers, this instructional guide illustrates how to incorporate independent reading into day-to-day reading instruction
With contributions from popular Bible teachers such as Piper, Wilkin, and Carson, this collection of biblical expositions explores the book of 1 Peter and the gospel perspective it gives on our lives.
Comprehensive examination of the relationship between higher education, state government, and economic development. Local, state, and national economies are facing unprecedented levels of internationa
Colombia’s western Coffee Region is renowned for the whiteness of its inhabitants, who are often described as respectable pioneer families who domesticated a wild frontier and planted coffee on
The fifth edition of this bestseller brings the reader up-to-date with newly researched Web sites and effective strategies for writing government, foundation, and private grants.
The chapters in The Handbook of Entrepreneurial Dynamics provide the rationale for questionnaires used in the Panel Study of Entrepreneurial Dynamics (PSED). The PSED is a research program that was in
The small, terrestrial eastern red-backed salamander is abundant on many forest floors of northeastern North America. Dr. Robert Jaeger and many of his graduate students spent over 50 years studying t
Community economic development (CED) is an increasingly essential factor in the revitalization of low- to moderate-income communities. This cutting-edge text explores the intersection of CED and socia
Later to bed, munching some fries, makes a girl pretty healthy and wise. . . .Yes, it’s true—more or less. Why? Women do need to eat healthier, exercise, get adequate sleep, and take preventive health
