Traditional education has been extremely biased towards science, owing primarily to the success that science has demonstrated in the last three centuries. While the methods of science are greatl
Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organiz
Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feed
Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywrit
If we recognize that economic growth requires the efficient allocation of resources, then how can half of the world’s population be prevented from making a full contribution?We acknowledge that
Transactional Analysis (TA) refers to a wide-ranging set of theories about the human personality. It provides an unambiguous and logical framework within which we can understand and analyze ourselves&
`I liked this book. Though I am not a family therapist, like most mental health nurses I try to bear in mind the family relationships of individuals I am working with. This is an enlightening text whi
The second edition of this best-selling Handbook presents a fully updated and expanded overview of research, providing the latest perspectives on the analysis of theories, techniques, and methods used
`Philippe Baumard has observed that strategic success seems to lie more in top managers' ability to use tacit knowledge than in their gaining or updating explicit knowledge' - William H Starbuck, New
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to wri
This bestselling book has helped thousands of people find ways of dealing with everyday emotional difficulties, and also supported practitioners and trainee psychotherapists in their work with patient
This bestselling book has helped thousands of people find ways of dealing with everyday emotional difficulties, and also supported practitioners and trainee psychotherapists in their work with patient
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equippi
The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of - the art overview of qualitative research methods in the business and management field. Bringing together
The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of - the art overview of qualitative research methods in the business and management field. Bringing together
