Logo Life

Apple’s first logo was a complex picture, a tribute to Isaac Newton sitting under an apple tree, captioned with a phrase from Wordsworth: “Newton...a mind forever voyaging through strange seas of thou

9786263072350 樹的透視書了解樹的不同部位怎麼分工合作、讓樹持續成長，並探索樹如何以各種方式協助人類與動物。樹太神奇了，快準備好翻開書吧！ 從樹頂到根尖，樹木裡面充滿了驚奇的小祕密！本書運用特殊的透明頁設計，一層一層剖析大樹生態系，帶領讀者認識身邊的樹木，看樹木隨著季節發生的變化，以及如何提供棲所給各種動物。9781474992145 Usborne Book and Jigsaw: Tree of Life (300片拼圖+16頁小書)A beautiful Tree of Life Jigsaw Puzzle accompanied by a 16pp book that explores the whole tree of life from microscopic bacteria to whole rainforest ecosystems, packed with information about how life works, what makes a living thing, and all sorts of the Earth’s amazing plants and animals.300片拼圖+16頁小書拼圖完成尺寸59*40公分

本書編輯方式由淺而深，主要分為五個章節：一、 LOGO !介紹。LOGO !的認識、設定與應用。二、 LOGO !基本及特殊功能指令。使用LOGO !的基本及特殊基本及特殊功能指令，運用在工業配線、照明領域。三、 LOGO !類比功能。使用LOGO !類闬膣令，運用在工業運用在工業配線、照明調光。四、 LOGO !通訊功能。透過乙太網路、MODBUS，LOG

點字成金 第一次做LOGO就上手 零基礎也能輕鬆學的專業職人祕笈 /行家不藏私認證實用設計書/ 歐首廣告設計創意總監 ______ 王炳南 輔仁學應用美術學系副教授______胡發祥 十分視覺整合設計創意指導 ______ 章琦玫 中原大學商業設計學系副教授 ______ 張道本 崇右影藝科大前代理校長 ______ 蔡長青 大同大學前工業設計系副教授 ______ 魏朝宏 n 學會拆字、解字，做出好LOGO 步驟1：要會變化好的LOGO圖像，得先掌握字型字體 4 大原則。 ü 字體特質__ 主打風格個性，復古、工業、古典、少女，不同字體有不同調性，設計前要定位留意 ü 文字型態__ 字的外貌協會，要讓人一眼就能聯想，覺得有意思 ü 辨識度__ 不管怎麼造字、拆字玩變形體，講究新鮮，也要有高聯想力，讓人一眼鍾情 ü 閱讀性__ LOGO要能「舒讀」，舒適閱讀，根據目的選字體設計，才不會有看到但沒看懂。 步驟2：發想LOGO、打造驚艷視覺之前，務必好好認識中英文字變形秘訣，才能正確拆字解字。 ü 英文字四大樣式，粗細斜正、字幅寬度、字級大小、行間距的黃金比例 ü 華文靠永字八法打基礎，拆字造字 n 圖像 + 文字造型應用實例教學 好LOGO來自好造型與好的圖像巧思完美契合，step by step教學中英文字結合要點，英英、中英、全中拼接大不同；練好基本功，再來翻轉文字與圖像混搭秘訣，如何以裝飾性符號圖像襯托文字字義。透過實際案例從發想畫草稿，到實際定案成型過程，全一一剖析。 就算零基礎，第一次做LOGO也上手～～ （原書《實戰Logo設計學：好字型+好造型=好標誌》封面修訂版） 品牌識別、LOGO商標、CIS形象設計，光創意不夠，還需要有對「字」的字形造型能力與敏感度。 作者集30多年為品牌操刀視覺形象與教學實務經驗，點出華康、明體、繁黑等常見中英字體運用奧秘，在何種條件下該用哪種字體，又該如何變化造型，串聯圖像。 想自創字體，全step by step系統教學，零基礎也能輕鬆學。

★2022年美國平面設計大獎圖書設計類獎（American Graphic Design Award）★本書分享了從接案定價、草稿構思到完稿的必備知識，協助讀者規畫出面面俱到的作品。我非常同意書中提到，設計LOGO不僅是描繪造型，更需要考量視覺錯視的影響並進一步雕琢細節，方能創造出讓自己、客戶和觀眾都滿意的經典之作。──曾國榕（字體設計師）Logo設計師就像一名天文學家，在想像力的星海中找尋簡單、美麗的小小形狀，它雖然簡單，卻能傳達比複雜設計更強烈的訊息…… Logo設計師是企業打造品牌視覺形象的關鍵人物。在本書中，曾與迪士尼、New Balance、NFL、Sonic等企業合作的知名Logo設計師喬治．博庫亞，以大量範例，詳盡解析Logo設計的基本觀念、Logo類型、視覺要點、設計流程及最終呈現等五大環節。 ★設計心法．運用數學方法，再加上個人的即興發揮，可以為混亂帶來兼具理性、人性和美感的秩序。．圖案型Logo遠比其他類型的Logo更具傳播力、更容易深植人心。．光影效果：為避免Logo形狀過於平淡，適當添加光源能賦予設計深度與立體感，讓它更加引人注目。．明暗對照：透過去除多餘的中間色調，創造醒目且強烈的對比，增強Logo的可視性與影響力。．素描能讓設計師能自由繪出心中的點子，也能暫時遠離科技，沉醉在發揮想像力、練習手眼協調、專注於當下。．素描執行階段的最佳實務作法就是：複製、貼上，再調整。．簡報：傳達品牌深奧理念需要更多敘事。Logo重點在於如何用最一目了然的方式，傳達關於品牌的某個訊息。．提案：與其呈現一打粗糙的概念，不如呈現三個精良的概念。提供太多草案，也可能被解讀為你對你的設計沒自信。 本書特色：1.實用的設計指南：提供設計Logo的實用技巧，不論新手或資深設計師皆適用。2.強調設計原則：探討Logo設計的核心原則，幫助設計師打造簡潔有力的設計。3.兼顧理論與實踐：透過具體案例，展示設計原則如何應用在實際設計中。4.適用於多種媒體：涵蓋Logo在實體、數位與品牌識別中的多用途設計方法。 獨特而迷人的Logo設計不是一蹴而就的，它需要從理解Logo類型、掌握視覺要點，到熟悉設計流程的不斷修正與改進。不論是新手還是專業設計師，本書幫助你激發創意，並與客戶有效溝通，創造美感與品牌理念兼具的Logo設計。

【本書特色】★「凝書體」創作者、2017金點概念設計獎年度最佳設計得主的第一本設計書★以簡潔明瞭的條列、圖示、Before & After對照，呈現60個LOGO設計的思維技巧【內容簡介】用簡單精煉的象徵圖形 × 文字設計思維，建立你的設計基本功！從基礎概念到 LOGO 商業設計，讓初心者快速掌握核心技巧本書分為兩個部分，第一部分介紹LOGO設計的基礎知識，包括常見的LOGO類別和組合形式，以及歐文和漢字設計的基礎概念。第二部分是作者從求學到工作與教學的歷程中整理出的60個LOGO設計技巧，透過圖文演示，讓設計思維的創意發想與遞進一目了然。系統性整理了象徵圖形 × 漢字設計 × 歐文設計 × 排版技巧作者身為平面設計師，同時也是字型創作者，使他對文字的觀察更加敏銳，運用在LOGO設計上也更細膩出色。同時，透過不同元素的風格分析，系統性整理了各元素的設計技巧，讓讀者可以自行組合運用，做出兼具細節、記憶點、設計脈絡的好LOGO。

Meet the Armoursmith. He’s a hardworking, adventurous smithy who spends his days crafting cool weapons and armour.Build your Armoursmith minifigure and kit him out with his sword and other accessories, before completing the puzzles, reading the comics and finding out all about his life in the LEGO® Minecraft® Universe!LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group.©2024 The LEGO Group.© 2024 Mojang AB. All Rights Reserved. Minecraft, the Minecraft logo, the Mojang Studios logo and the Creeper logo are trademarks of the Microsoft group of companies.

［初版書名：好Logo設計教科書］最豐富的日本LOGO設計精華，就在這一本！▌5大類˙26種風格 ▌活力型6款｜高級感6款｜親切型6款｜穩健型3款│文字型5款躍動感│速度感│活潑感│興奮感│喜悅感│帥氣感│高級感│古典感│優雅感│清秀感│摩登感│簡單感│溫和感│親切感│可愛感│自然感│插畫感│清爽感│可靠感│穩定感│耐看感│文字感│圖案字│一字感│手寫感│名字感最多風格一次學，日本設計師都在讀！26種風格，每款給你¬¬ 20個案例│字體選擇│象徵圖案│配色色號從定位找風格，設計快、狠、準更學會 製作流程、設計草圖、簡報提案、品牌識別行銷、LOGO配色、LOGO週邊設計、LOGO字型、LOGO簡史、電腦字型、全系列LOGO▌給好給滿˙550精華案例˙大呼過癮 ▌三越伊勢丹｜朝日電視｜富士電視｜米蘭國際家具展｜NHK電視節目｜星巴克的星冰樂｜三井不動產｜東京都寫真美術館｜森美術館｜國立新美術館｜東京藝術祭｜東京巨蛋｜東京車站商店週年慶｜KIRIN檸檬汽水｜日本平面設計協會全國大會｜世界盃排球賽｜哆啦A夢展｜讀賣巨人隊例行賽｜啤酒｜餐廳｜音樂劇｜顧問公司｜設計公司｜活動｜飾品｜葡萄酒｜美容｜皮件｜服飾｜西點｜茶葉｜咖啡｜麵包｜汽車│柚子｜ONE OK ROCK｜FUJI ROCK音樂祭｜搞笑藝人99｜……【基本＆進階，滿載實用知識&訣竅】設計師˙品牌行銷˙商品開發者必備！●收錄 佐藤可士和＆40名家經驗分享●淺葉克己｜佐藤可士和｜甲谷一｜清水彩香｜白本由佳｜赤井佑輔｜池田享史｜金田遼平｜岡田善敬｜佐藤正幸｜助川誠｜中山智裕……▌用滿滿的日本經驗，提升你提案的自信＆靈感˙如何分出企業LOGO、商品LOGO、服務LOGO的不同？如何創造不同目的和功能？˙設計師要如何掌握客戶痛點，成為溝通的醫生？˙佐藤可士和說LOGO設計關鍵在於「持久」，設計不過時，形象更要長長久久？˙LOGO字體大不同，襯線體成熟穩重、無襯線體平易近人，日本漢字案例說分明。˙LOGO色彩學問大，在六本木舉辦的《哆啦A夢展》，如何用亮眼藍色，成功吸睛？˙具速度感的設計，非常適合運動、音樂產業？˙為什麼電視節目、運動比賽，需要讓人感到超開心的LOGO？˙為什麼古典設計很適合企業LOGO？˙原來設計師完成後要制定使用規則，甚至包括上下左右留白、運用禁忌？這些大哉問，在書中都有鉅細靡遺的解答，讓人大呼過癮。

LOGO就是品牌門面，話題行銷的第一站跟日本人學人氣LOGO設計學校如何用新LOGO，網站觀看人次提升250%，入學學生增加200%！古蹟建築咖啡館，靠著LOGO，來客數達到預定目標的580%刨冰店LOGO，IG上造成轟動，店內大排長龍，連電視台也爭相報導？122款媒體爭相報導、顧客上傳IG的好LGOO不只是識別，更關乎魅力商機＆同業勝出IG打卡、媒體曝光、提升銷售、話題行銷●LOGO設計師、平面設計師、品牌行銷和商品開發工作者必備●從老店創生、DAISO大創、KIRIN家用生啤酒機、Sugao化妝品在線知名設計師：太刀川英輔、木住野彰悟、佐藤浩二、小野圭介、田中雄一郎、岡本健等人作品商店．餐廳│商品．品牌│建築．設施│企業．團體│活動．企劃案5大領域從名片、信封、海報、DM、MENU、指標、室內設計、旗幟、到包裝、宣傳贈品、網頁設計看日本人如何利用漢字、英文、符號標誌做設計，他們設計的過程，是以什麼樣的世界觀做為目標？▌122款媒體爭相報導、顧客上傳IG的日本好LOGO◎哪一家古蹟建築咖啡館，靠著風格獨具的LOGO，來客數達到預定目標的580%，更是社群媒體的熱議話題？◎學校因為新LOGO，締造網站觀看人次提高250%，入學學生增加200%！◎不同積雪形狀的刨冰店LOGO，在IG上造成轟動，店內大排長龍，連電視台也爭相報導？◎麻辣食堂的發麻舌頭，怪異又吸睛，客人紛紛上傳IG！◎只是小地方的超市品牌，用招牌「炸魷魚鬚」做出幽默LOGO，竟然老少通吃，連外地人都特地造訪？◎如何成為顧客口中口耳相傳的「很可愛的麵包店」？◎別小看眼科看診卡，好設計讓客人愛到永久保存！◎市立圖書館也能成為新的觀光景點？◎什麼樣的LOGO能激發員工向心力，連工作的安全背心都被員工要求一定要放上識別？◎單用文字設計的商店，空間趣味讓媒體一開幕就爭相採訪？◎伯爵茶品牌LOGO改版，從此頻繁舉辦特賣會？◎哪家企業創業70週年將公司名稱LOGO煥然一新，乘勢行銷，讓公司營業額連三季成長，連應徵人數也爆表？LOGO就是品牌門面，話題行銷的第一關，沒特色的LOGO讓你的事業輸在起跑點！本書囊括122家日本知名企業不藏私介紹，並收錄多款在線知名設計師作品，用實際成功案例，傳授讓業績長紅、增加海外市場、推廣潛在客層的好LOGO法則。▌日本人如何針對特定客層進行LOGO設計？書中用大量圖像介紹近年日本各行各業

在這個商業競爭激烈的時代，能夠立即吸引人心的LOGO應具備哪些特質呢？ LOGO不僅僅是企業和品牌的象徵，更是消費者對品牌的首要印象。本書收錄了1000件日本當代頂尖設計師和創意總監的LOGO案例，揭示了成功LOGO設計的秘訣。 令人難以忘懷的LOGO應具備以下特點：　獨特性 ── 與眾不同、獨具個性，讓人一眼記住，與競爭對手形成鮮明差異。　簡潔明瞭 ── 簡潔的設計易於記憶和辨識，避免複雜元素，保持簡單而清晰的形象。　相關性 ── 與品牌個性和理念緊密相連，傳達核心價值，建立情感共鳴。　伸縮性 ── 適應不同媒體和尺寸，保持清晰可讀，在不同載體仍能有效展現個性。　持久性 ── 經典耐久，與時俱進，賦予品牌吸引力和影響力。無論您是設計師、創意工作者還是企業主，本書都將為您帶來LOGO設計的靈感，參考業界的出色LOGO案例，您也可掌握吸引眼球的注意力經濟！

★ 改變一個世代的經典之作，反品牌運動聖經★ 拆解廣告、品牌與資本主義的真實運作★ 當「反叛」也被販售，我們還剩下什麼？★ 10週年全新修訂，洞察當代消費文化《No Logo》深入剖析品牌與廣告如何影響現代社會與青年文化，揭露企業如何將反叛與創新轉化為商品。作者以犀利筆觸描繪消費資本主義的運作與影響，並記錄新世代對此的反思與對抗。內容兼具新聞調查與思想深度，是理解當代品牌文化與全球化的重要經典著作。Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience – classics which will endure for generations to come. When No Logo was first published, it became an instant bestseller and international phenomenon. Its riveting exposé of the branded and corporate world in which we live became a rallying cry for rebellion and self-determination.Engaging, humanising and inspiring, No Logo is a book that defined both a generation and its language of protest. Its analysis is as timely and powerful as ever.

★入選臺北市109年度兒童深耕閱讀「兒童優良閱讀媒材」★母愛無敵，溫情無價！ 獻給所有在孩子心中最強壯的媽媽！ 一段親子互動間可愛美好的小插曲， 一則暖到心底最深處的甜蜜故事。 一本充滿愛與被愛的療癒繪本。 ☆各界好評推薦☆★英國亞馬遜書店5顆星滿分好評★英國BookTrust兒童閱讀慈善機構推薦★《Baby Life育兒生活》雜誌推薦★《嬰兒與母親》雜誌推薦 ☆強壯媽媽攜手

全書由資深外交官陸以正先生主編版面精簡、資訊豐富、好讀易查、攜帶方便新新增時下最夯詞彙4,000條，皆以 ★ 標示，一目了然，如：selfie（自拍）、V-line abs（人魚線）、planking（仆街）、no-life（阿宅）、unfriend（刪好友）、ballot rigging（作票）。廣收錄詞彙高達100,000條，內容包羅萬象，舉凡鄙語、諺語、紐澳等地之特有用語，或攝影、股票、紙牌、酒類、外交等領域之專業術語，一網打盡。精釋義精確，譯法貼近日常生活（如：makeunder 素顏、brunch 早午餐、Facebook 臉書）、官方正式譯名（如：Post-it® 利貼）、或生動有趣的情境式翻譯（如：baa-lamb [幼] 羊咩咩），突破傳統字典刻板印象，同時滿足各年齡層讀者的好奇心與求知慾。深相較於坊間同級字典，本書說明文字詳盡，並嚴選關鍵用例，助您輕鬆掌握詞彙用法！

原書名：好LOGO，如何想？如何做？ 沒有商標的公司，就像沒有臉的人 好LOGO，如何想？如何做？如何溝通？ ●1906年設計的家樂氏Kellogg’s，如何今天仍穩坐品牌地位？● ●微軟設計師，如何為花旗和旅行者合併，成功合體logo？● ●市佔率下滑的FedEx，如何從300款Logo提案中重生，再創企業高峰？● 讓人一眼記住、再看愛上的好品牌+好識別 個人、工作室、公司，必學的品牌設計實戰課 報價眉角‧知名案例‧溝通技巧‧設計祕訣，一次學 上萬設計師、品牌經理人，一致評價：「好實用、好感謝﹗」 想從事LOGO設計或學習如何設計的人， 會發現這本書是無價之寶！──設計師Tom Geismar 【在本書你會學到】 ◎為何某個商標比另一個商標更能達到效果 ◎如何進行您自己的識別設計 ◎成為傑出設計師的要點 ◎和客戶合作的最佳作法 ◎設計可長可久商標的31個設計要訣 ◎解答同業敲碗的16疑難雜症 ▌做出讓人一眼愛上、再看記住好識別，要經歷哪些關卡？ 該如何擄獲知名大客戶的青睞？如何抓住業界的脈動？比稿究竟是好、是壞？提案要提幾款才夠？如何報價才合理，如何避免詢價後沒下文？交稿時程，怎麼訂？如何說，客戶會信服？溝通出現裂痕，該怎麼處理？作品的所有權屬於誰？什麼樣的頂尖創意，連英國女王都愛上？如何實現大膽前衛的風格，客戶還得埋單？ 書中收錄知名英國平面設計師大衛．艾瑞（David Airey）部落格中最受歡迎的設計案例，極具啟發性與參考性。他分享專業生涯的經驗點滴，如何製作一個經得起時代考驗的品牌識別，如何贏得知名大客戶的青睞，從草圖設計的製作要訣、如何激盪出好的視覺商標、如何與客戶溝通簽約，甚至如何讓客戶點頭接受你的大膽創意……包山包海的巨細靡遺寫法，絕對是每位設計工作者職場上必備的設計良方。 ▌百萬人高度評價，非常實用，很具啟發性 全世界90%的資訊是近兩年產生的，要如何突破龐大資訊重圍，抓住注意力，是平面設計師展現工作價值的最大機會。最關心LOGO的設計師──大衛‧艾瑞，花了十年時間，持續在他名為davidairey.com的部落格，分享設計專案。他的分享締造每月百萬人次的瀏覽量，更讓成千上萬的設計師定期造訪。透過他的分享，讀者可以走進幕後，一窺設計過程中的每個階段，以及世界上各地才華洋溢設計師的知名案例。看見他們如何搞定客戶，如何轉化設計大綱中的細節，如何在客

教你「用風格為品牌賺錢」的第一課 從名片、提袋、包裝到周邊商品，都是讓人手滑的好設計 大冒新商機的4大領域──飲食˙時尚˙IT˙文化 學會設計好LOGO，讓你放大商品的獨特性格！ 增加品牌風格感染力！ 迪士尼、Apple、Toyota、麥當勞、Johnnie Walker─合作工作室不藏私 好LOGO的風格+趨勢，收錄全球111種類型案例，視覺靈感目錄大全 ▌為什麼有風格的LOGO，會賺錢？ 同樣賣咖啡，為何大家出國必喝Blue Bottle，還把馬克杯也買回家？雙十國慶新LOGO，不只讓網友捨不得滑走，甚至連國慶小物都被敲碗，問說：「有賣嗎？」好LOGO再進化，光是設計已不夠！有風格、有個性，才能冒出頭，成為同溫層間勸敗轉貼的新歡，甚至連周邊商品，都一不小心手滑下單。 ▌新LOGO風格學，線上專業這樣說  尋找靈感──不苦等靈感敲門，先用關鍵字搜尋，再用字體先試試。  魔鬼細節──追求完美字形間距，對齊上的微調整，更要注意正負空間處理。確認字間數值是否合適？曲線是否完美無節點？比例是否恰當？符號和文字的排版是否精確？甚至註冊商標符號®在商標中的位置是否恰到好處……等。  最佳工具──善用網格系統來梳理整理設計。尤其是表現信賴、安全、功能等特質時，網格和幾何輔助會更顯重要。  定位溝通──傾聽顧客，要盡可能獲得多且詳細的資訊，再以這些資訊為基礎，找到關鍵字畫草圖。  載體通用──不能光欣賞LOGO本身，要留意它用在名片、包裝或廣告上時，是否平衡？ ▌哪些領域，正在大冒商機，正需好LOGO 本書精選全球111種案例，「飲食」、「時尚」、「IT」、「文化」，4大領域的風格LOGO。  飲食類─主廚餐廳、創意料理、烘焙坊、咖啡廳、飯店、生鮮、食品、酒類 ˙南美啤酒擬人化，讓消費者挑選他愛的角色 ˙渡假飯店融合無敵海景，將天然資源化為品牌號召力 ˙海鮮食品，以三角網格創造波光粼粼的海洋既視感 ˙日本烘焙坊，把店名開頭B字母變身吐司麵包 ˙日本木耳把真菌圖像化，延展出70款幾何圖形 ˙北歐料理，把路牌融入招牌，記住店名就記住地址 ˙店名「米時」，大玩雙關語，國字米變身時鐘指針，分享米食時光  時尚類─日本服飾、健身服飾、大尺碼、皮件、首飾、美妝、沙龍 ˙日本美髮沙龍，字母畫嵌入剪刀，品牌服務性質一目了然 ˙荷蘭服飾商標大玩網格變化，十款設計異中有同 ˙日本美髮將

從名片、手提袋、包裝，再到周邊商品，這些需要吸人眼球的好設計。飲食、時尚、IT和文化這四大領域蘊含著巨大商機。學會設計好 Logo，會讓你放大商品的特殊性，增加品牌的風格和感染力。本書收錄了超過100個案例，是一本有關視覺靈感的指導手冊，旨在引領讀者開啟用風格為品牌賺錢的大門。本書包括迪士尼、Apple、Toyota、麥當勞、Johnnie Walker等工作室的品牌設計靈感介紹，以及各種好Logo的新風格和新流行趨勢的超前點撥。 本書適合設計師及設計相關專業學生閱讀、參考。

系列：Dagashi款式：Dagashi logo材質：和紙、膠 商品規格：15mm×7m 數量：1入 產地：日本 適用年齡：九歲以上 用途：個人DIY、美術教材、家居裝飾、商場及會場布置 注意事項： ●請勿放置於潮濕處或高溫日照下 ●請勿放置於幼兒易取處 ●請勿接近火源以及腐蝕性溶劑 ●六歲以下兒童請在成人監護下使用 ●三歲以下兒童不宜

第一線公開！為何成功？為何失敗？如何設計出70億人一看就懂的好LOGO+好圖標面對手機時代，LOGO和圖標設計，該如何再進化、再簡化美國視覺系統第一好手iphone介面設計師與大品牌合作的真實案例包括APPLE、YAHOO、AT&T、FACEBOOK、GOOGLE、SONY、 NEW YORK TIMES首度公開25年從業生涯重要作品＆設計人必知提案經驗 ▌把LOGO和圖標當作文

誰說素人辦不到？第一次設計LOGO就專業！曾操刀Oricon音樂暢銷榜&量販店Softmap──得獎設計師佐藤浩二▎專為自學者精心打造，最簡明圖解版，整本書滿滿重點 ▎不只有_流程│發想│表現│標準字│色彩│形象│提案&運用更有_錯視調整│美感平衡│精緻化_等專業提醒9大步驟+65訣竅+150日本當紅案例●特別收錄──提案前10大問題討論清單+設計優劣檢核●▎專業&不專業，差在哪裡？你知道設計前，要問客戶哪10大關鍵問題？名稱選英文還是中文、顧客年齡層、公司展望、給顧客的印象，都是設計發想的重要資訊。原來設計會有錯視，中文橫筆劃要調得比豎筆劃更細，看起來才會協調。同樣大小的圓形、正方形、三角形，其實看起來不一樣大，如何微調有祕訣？哪些細節，設計完要檢查？對齊、平衡、字距、粗細、大小、色彩，檢查時要注意哪些重點？評估設計優劣，其實有方法，兩大清單，一憑感覺，檢查獨創、信賴感、造形、國際性、先進5大面向；二看功能性，檢查辨識度、應用、記憶點、普遍、再現性，10大主題，帶你學習分辨。▎整本書滿滿重點！帶你入手LOGO設計核心●不同定位LOGO，造形如何找方向？如何選色？大企業LOGO為何通常是紅色系和藍色系？食品製造商最愛用什麼顏色的LOGO？溫和的柔和粉色調，想添加穩重效果該怎麼辦？公司首字母縮寫最容易引起消費者共鳴，如何設計才能更彰顯品牌獨特性？提案時，原來跟客戶說明選色背後動機，很重要？●字體如何選？如何細修精緻化？尋找適合字體時，事先了解各種字體帶來的不同印象，會很有幫助。不同粗細度會大幅改變設計印象，細體字帶來細緻感和時尚感，粗體字有力量感和穩定感。想要正統力量感就選明體╳粗體，想要既現代又細緻就選黑體╳細體！原來一個LOGO中筆劃多和筆劃少的字，粗細度可不能都相同？！●比一般書給更多，提升設計結果&設計功力有方法LOGO設計師若有書法基礎，往往能憑直覺做出優美的文字排列，知道哪些部分應加粗增加體積，哪些部分應保持細緻以維持平衡。沒靈感時畫再多草圖也沒用，這時該重讀事前與客戶討論的筆記、到客戶官網研究他們的產品和品牌，才能找出能表達公司核心特色的設計元素。平時多瀏覽設計年鑑或Pinterest等平台，觀察那些被稱為優秀的設計，思考這個設計想表達什麼？為何用這種配色？為何選這款字體？這個設計為何讓人覺得美？用自己的角度分析，逐漸培養

From one of our foremost psychologists, a trailblazing book that turns the idea of a good life on its head and urges us to embrace the transformative power of variety and experience.For many people, a good life is a stable life, a comfortable life that follows a well-trodden path. This is the case for Shigehiro Oishi's father, who has lived in a small mountain town in Japan for his entire life, putting his family's needs above his own, like his father and grandfather before him. But is a happy life, or even a meaningful life, also a good life?InLife in Three Dimensions, Shige Oishi enters into a debate that has animated psychology since 1984, when Ed Diener (Oishi's mentor) published a paper that launched happiness studies. A rival followed in 1989 with a model of a good life that focused on purpose and meaning instead. In recent years, Shige Oishi's award-winning work has proposed a third dimension to a good life:psychological richness,a concept that prioritizes curiosity, exploration

教你「平面創新風格」第一課幾何圖案， 比照片更簡潔，比插畫更有設計感●經典幾何──建立品牌專業感●簡約幾何──容易衍生周邊商品●彩色幾何──活動搶眼主視覺精確＋專業＋結構=極致之美主視覺＋品牌識別&周邊，幾何設計最給力圖像不求人，有效放大商品獨特性無限延伸，更能發展獨家周邊商品！KIEHL’S禮盒∣日本黑白和服∣手工巧克力∣歐洲爵士音樂節∣北歐居家博覽會∣電音專輯∣資訊IT公司LOGO∣珠寶包裝──100個全球線上最新案例「數學展現了秩序、對稱和極限，這些正是美的極致形式。」──亞里斯多德▌為什麼幾何設計這麼給力？比照片更簡潔有力，比插畫更有設計感。點、線、面是很強大的視覺語言，想像空間大，專業性強、又容易創造周邊商品。嚴謹的數學原理，讓幾何設計變得非常精確、有結構感。無論它們是扁平風格的，飾有浮雕、嵌條、淺色塊，還是單個圖形或重複圖案，都有無限可能。▌強力主視覺＋產品包裝＋品牌識別&周邊書中從三大風格──黑白、極簡、彩色入手，搭配主視覺、產品設計、品牌識別&周邊等領域，挑選近百個視覺靈感案例──從拼布博覽會、北歐家飾展、爵士音樂節到藝術博覽會主視覺﹔設計工作室、化妝品公司、字型公司到資訊IT公司LOGO﹔珠寶、手工巧克力、廚房刀具、冰淇淋、文具等包裝設計。▌近百個幾何圖樣精采案例◎幾何圖樣無限重組，永不重複的拼布藝術──西班牙‧歐洲ARTIL拼布博覽會◎圖騰打造的人氣厚底短襪，成為電影節的熱門商品──新加坡SUPERMAMA x A Design Film Festival 2015 Tabi Socks電影節◎綢密的幾何疊加，電子精神隨圖騰躍動──法國卡昂Nördik Impakt獨立電子音樂節◎融合現實和超現實的搶眼櫥窗裝置──英國時尚櫥窗設計◎使用簡單幾何描繪魚與鳥、氣象符號等地理特色的包裝紙──瑞典Børk品牌包裝紙▌為文化活動、時尚品牌所好，席捲平面設計界這種平面設計風格起先只是為文化類活動、室內設計和時尚品牌所偏好。後來伴隨著「扁平化」風格（flat design）的流行和新技術所帶來的無限可能，幾何元素被廣泛運用到LOGO等各類平面設計中，最近更是延伸到了網頁設計。我們可以將這一風潮與1920年代相比擬，當時湧現了諸如立體主義（Cubism）、未來主義（Futurism）和包浩斯（Bauhaus）等以幾何造型為主的現代藝術風潮

Journey through Minecraft biomes, outsmart hostile mobs, and craft your way through this official Minecraft Activity Book! Includes over 200 stickers, puzzles, mazes, and so much more! Fans of all ages will love encountering mobs and exploring biomes while completing the codes, scrambles, mazes, sequences, sticker activities, and more in this Minecraft Official Activity Book. With full-color pages and over 200 stickers, it's hours of fun for Minecraft fans ages 6 to 9 and a whole new way to experience and expand on the best-selling video game of all time! (c) 2024 Mojang AB. All Rights Reserved. Minecraft, the Minecraft logo, the Mojang Studios logo and the Creeper logo are trademarks of the Microsoft group of companies.

Five Minecraft(R) Step Into Reading level 3 readers are collected in one book for even more action-packed adventures based on one of the world's best-selling video games! Perfect for children ready to read on their own. Minecraft(R) is one of the best-selling video games of all time! And now learning to read has never been more fun. Players new and old can join Emmy, Birch, and their tame wolf Byte, as they explore mysterious biomes and encounter scary mobs in this collection of five exciting Step Into Reading Step 3 leveled readers. Features the stories: - Survival Mode! (Minecraft) - Mobs in the Overworld! (Minecraft) - Escape from the Nether (Minecraft - The Sky's the Limit (Minecraft) - Mobs in the Mansion! (Minecraft) Step 3 readers feature engaging characters in easy-to-follow plots about popular topics for children who are ready to read on their own. (c) 2024 Mojang AB. All Rights Reserved. Minecraft, the Minecraft logo, the Mojang Studios logo and the Creeper logo are trademark

Poet and novelist Hiromi Goto effortlessly blends wry, observational slice-of-life literary fiction with poetic magical realism in the tender and surprising graphic novel Shadow Life, with haunting ar

The polo player with the raised mallet—everyone knows the Ralph Lauren logo. Learn the amazing story of the man who is a true American fashion icon. Born in the Bronx, even as a teenager Ralph Lauren

This monograph chronicles the life of an eminent pioneer of surgery, K.H. Digby, the important milestones in his professional life and the hardship he faced to fulfill his dreams.Digby was a remarkabl

收錄超過3000種當代範本 3大設計元素×14大類別主題×5大風格架構 快速提升設計即戰力，打破創意有限的瓶頸， 有了這本書，從此靈感一直來！ 身為設計工作者的你，是否問過這些問題： ➢ 如何運用相同元素，吸引到消費者目光？ ➢ 如何因應客戶需求，設計多款風格提案？ ➢ 如何用最快的速度，變化出不同的版型？ 答案全在本書裡！ 本書特色： ● 明確的主題分類，能夠根據需求直接找到所需設計 ● 隨手翻閱，突破一直以來的設計習慣，吸收來自專業大師的智慧結晶 ● 第一部分收錄多種媒體的經典常見設計、萬用版面架構，接著再觀摩第二部分的實際應用範例，將3000個點子納為己有 ● 400頁的厚重分量，業界最齊全的設計寶典，為創意工作者量身打造的專屬彈藥庫 ***************************************** 從此再也沒有靈感阻塞、燒肝製圖的日子！ ● 3大設計元素：版面、配色、LOGO ● 14大類別主題：網頁、網格布局、雜誌、書籍、簡介、傳單、海報、卡片、DM、菜單、POP、T恤、商標、名片 ● 5大風格架構：自然風格、保守風格、商業風格、休閒風格、強勢風格 ***************************************** 6位來自平面設計、視覺設計、文字設計等 不同領域的專業日本設計師， 所共同編著的全方位靈感彈藥庫！ 不談設計原理，也減去文字贅述， 從平面設計的三大基本面著手， 收錄超過3000種當代範本。 讓設計輕鬆跳脫框架！

A fourth title in the 'A Day in the Life' series, this time looking at amazing and historic discoveries.Created by award-winning duo Mike Barfield and Jess Bradley, the book follows the highly successful format of the previous three titles, with a mix of graphic-style factual comics, as well as Secret Diaries, Bigger Picture pages, and Even Bigger Picture double-page spreads.From the treasures found in Tutankhamun's tomb and Roald Amundsen's ground-breaking expedition to the South Pole to the uncovering of the first dinosaur, the accidental discovery of penicillin and the launch of the James Webb telescope, this is a laugh-out-loud guide to the world's most incredible and wonderful discoveries.Also available in the series:A Day in the Life of a Poo, a Gnu and You (Winner of the Blue Peter Book Award 2021) 9781780556468A Day in the Life of a Caveman, a Queen and Everything in Between 9781780557137A Day in the Life of an Astronaut, Mars and the Distant Stars 9781780557441

本書收錄七則與Minecraft經典生物互動的短篇故事，包括與骷髏對決、發現蘑菇牛、遇見神秘的終界使者等場景，每則都能在五分鐘內讀完。新手玩家Sam的經歷充滿趣味，讓孩子在輕鬆的情節中認識不同怪物與場景。Seven Minecraft stories featuring new player Sam and the exciting mobs of Minecraft, from creepers to mooshrooms to Endermen--and many more! These stories are designed to be enjoyed in under five minutes, making them perfect for bedtime--or any time! Survive a skeleton, discover a mooshroom, befriend a snow golem, and battle a guardian with new Minecraft player Sam! These are just a few of the action-packed tales in this hardcover collection that can be read in five minutes or less. Minecraft fans 3 to 7 will love these seven exciting stories: Beware the CreeperI Survived a SkeletonMysterious Mooshroom!The Guardian of the Depths!Journey of the Snow GolemI Escaped an Enderman!Buzzing Beehive(c) 2025 Mojang AB. All Rights Reserved. Minecraft, the Minecraft logo, the Mojang Studios logo and the Creeper logo are trademarks of the Microsoft group of companies.

“An odyssey of action and awe.” —The New York TimesThe remarkable next novel from Matt Haig, the author of #1 New York Times bestseller The Midnight Library, with more than nine million copies sold worldwide“What looks like magic is simply a part of life we don’t understand yet…”When retired math teacher Grace Winters is left a run-down house on a Mediterranean island by a long-lost friend, curiosity gets the better of her. She arrives in Ibiza with a one-way ticket, no guidebook and no plan.Among the rugged hills and golden beaches of the island, Grace searches for answers about her friend’s life, and how it ended. What she uncovers is stranger than she could have dreamed. But to dive into this impossible truth, Grace must first come to terms with her past.Filled with wonder and wild adventure, this is a story of hope and the life-changing power of a new beginning.Story Locale:Ibiza, Spain

It’s time for an adventure with your favourite LEGO® characters. Funny comics, exciting stories and super-fun activities await you in this awesome Official Annual. First, visit the world of Ninjago and build your Zane minifigure.See how his powers help the other ninja during dangerous missions. Then, head over to LEGO City and cheer for Just Jason as he performs extreme skateboard tricks. Included inside are fact files, spot-the-differences, join-the-dots puzzles, mazes, drawing and colouring challenges and loads of other fun stuff to read and play along with.LEGO, the LEGO logo, the Minifigure, the Brick and Knob configurations and NINJAGO are trademarks of the LEGO Group. ©2025 The LEGO Group.

NEW YORK TIMESBESTSELLER * “An insightful read…Walters is a larger-than-life character.” —Sports Illustrated* “This book is going to become the sports gambling bible…The formula’s in the book.” —Pat McAfeeThe wild and massively entertaining autobiography of Billy Walters—“the greatest and most controversial sports gambler ever” (ESPN)—who shares his extraordinary life story, reveals the secrets to his fiercely protected betting system, and breaks his silence about Phil Mickelson.Anybody can get lucky. Nobody controls the odds like Billy Walters. Widely regarded as “the Michael Jordan of sports betting,” Walters is a living legend in Las Vegas and among sports bettors worldwide. With an unmatched winning streak of thirty-six consecutive years, Walters has become fabulously wealthy by placing hundreds of millions of dollars a year in gross wagers, including one Super Bowl bet of $3.5 million alone. Competitors desperate to crack his betting techniques have tried hacking his phones, cloni

Fascinated by her grandfather’s seafaring life on a freighter and triggered by her own turbulent arrival to Iceland one winter, Crystal Kwan ends up buying a one-way ticket to Paris where her outbound life unfolds. Under the influence of great artists, architects and writers who travelled far both physically and creatively, she is tempted to do the same: to record serendipitous, at times overwhelming moments through writing, sketching and photography. Four themes of “souvenirs”, each a result of a particular type of travel, portray different ways of seeing as she comes face to face with the world. Be it creative or contemplative, memorable or regrettable, the greatest souvenir harnessed throughout all journeys is the transformative power of travel.

9781454932994Insignificant Events in the Life of a Cactus #19781454943358Momentous Events in the Life of a Cactus #29781454957065The Beat I Drum Life of a Cactus #3

“This story was everything I wanted it to be. Heartfelt, thoughtful, and most of all . . . full of hope. I loved it!”—Lindsay Currie,New York Timesbestselling author ofThe Mystery of Locked RoomsConnor, beloved best friend of Aven Green fromInsignificant Events in the Life of a Cactus, tells his own story in this poignant and heartwarming tale about overcoming the challenges of life with Tourette’s.Connor Bradley is dreading the first day of high school. Not just because he is new, or because he misses his best friends, but because he knows the other kids won’t understand his barking and tics. Connor has Tourette Syndrome, and every day has been a challenge—from the mimicking to the laughing, the questions, and the stares. It turns out school isn’t quite as bad as he expected. Connor forms a fast friendship with a girl who also has Tourette’s and is welcomed into her accepting circle of friends. He also meets a special music teacher who encourages him to take up the drums to manage his

Return to Hogwarts with this magical activity book.Young Harry Potter™ fans will love this magical collection of activities.Put together your own Luna Lovegood™ minifigure and Thestral mini-build, before setting off on an incredible Hogwarts™ adventure.Complete the puzzles, read the fun facts and use your LEGO® pieces to play along with the story ideas.Let’s explore the wizarding world™!LEGO, the LEGO logo, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group. ©2024 The LEGO Group.All characters and elements © & ™ Warner Bros. Entertainment Inc.Publishing Rights © JKR.

POPE FRANCIS' DEBUT MEMOIR · A moving, deeply human account of the life and legacy of one of the bravest and most visionary leaders in modern history—A must read for all generations in a world yearning for hope and changeFor the first time, Pope Francis tells the story of his life as he looks back on the momentous world events that have changed history—from his earliest years during the outbreak of World War II in 1939 to the turmoil of today.An extraordinary personal and historical journey,Lifeis the story of aman and a world in dramatic change. A champion for the oppressed and marginalized—and the future of our planet—Pope Francis has inspired all of us to take action to alter the course of history toward a more loving and humane trajectory.With eloquence, passion, and humility, Pope Francis recalls his life through memories and observations of the most significant occurrences of the past eight decades. The book opens with three-year-old Jorge in the kitchen with his mother in Argent

Learn all about a firefighter’s day. Make reading your superpower with our non-fiction DK Super Readers!Help your child power up their reading skills and learn all about a day in the life of a firefighter, with this fun-filled non-fiction reader – carefully levelled to help children progress.A Day in the Life of a Firefighter is a beautifully designed reader which will help children to develop social awareness through stunning images of a firefighter’s important work.The engaging text has been carefully levelled using Lexiles so that children are set up to succeed.A motivating introduction to using essential non-fiction reading skills.Children will love to find out about the unique and important job of a firefighter.

A groundbreaking guide to rejecting the default path and designing your dream life—a life centered aroundThe 5 Types of Wealth. Launch your journey to fulfillment with this transformative system from inspirational writer of “The Curiosity Chronicle” newsletter, speaker, and entrepreneur Sahil Bloom.Harsh truth: You’ve been lied to. Throughout your life, you’ve been slowly indoctrinated to believe that money is the only type of wealth. The reality: Your wealthy life may involve money, but in the end, it will be defined by everything else.InThe 5 Types of Wealth, Sahil Bloom offers a transformative guide for redesigning your life around five types of wealth—Time Wealth, Social Wealth, Mental Wealth, Physical Wealth, and Financial Wealth—that will lead to a durable satisfaction and happiness you can build and maintain across the seasons of your life.Whether you are a recent college graduate, mid-life warrior, or a retiree, this playbook will unlock new levels of freedom and fulfillment, i

Benny Chia’s memoir of life on the fringe is a vivacious slice of Hong Kong’s life and cultural development at a time of minimal institutional support. His colourful and anecdotal story will interest culture practitioners as well as the general reader curious about the Fringe Club and its role as a seedbed for local artists and as a venue for international ones, both functions championed by Benny at the helm of this small but important institution housed in a distinctive former ice house in Central. general reader curious about the Fringe Club and its role as a seedbed for local artists and as a venue for international ones, both functions championed by Benny at the helm of this small but important institution housed in a distinctive former ice house in Central.