Pharmaceutical Marketing

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of

Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject that Dr. Mickey Smith has produced. In this extraordinary

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey

A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Mark

A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century. Pharmaceutical Mark

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative new volume focuses on the practice of marketi

・甚麼是Super Marketing？・Super Marketing之衝擊與機遇・初探Super Marketing的執行層次・Super Marketing環球案例・中國市場之領先探討何謂「Super Marketing」？活在當下的marketing世界，相信很多同學、同業正切身感受到，以前所學的marketing理論，正面對不少衝擊，甚至已然失效。從前做marketing人，只要在幾個主

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classi

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short

Lon Safko, author of the bestselling book The Social Media Bible, reveals the next step to successful marketing in today's digital world with FUSE! Fusion Media Marketing. Where most businesses view s

The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating pla

In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by t

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism market

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure."

‧Current thoughts and concepts in marketing strategy formulation, based on constructs that have taken place in the field ‧Incorporation of global focus throughout the book ‧Discussion of problems and

Teacher’s Resource Packs aim to help you prepare yourcandidates for London Chamber of Commerce and IndustryExaminations Board (LCCIEB) examinations. Teacher’sResource Pack for Internet Marketing Level

Using modified Delphi method to explore the key success factors of enterprise service volunteer groups: A case study of SME Honorary Instructors Association Exploring the impact of Martech on marketing strategy Exploring the impact of Martech on marketing strategy

We are on the cusp of a marketing revolution.And it is being led by you.“Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . .

The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true

Today's Hottest Trends for On-the-Spot Marketing!"A must read for media and marketers.”—Alan Cohen, CEO, OMD USA"What do fish tacos, data storage, and disaster relief all have in common? Each has harn

Will leadership styles lead enterprises toward green marketing orientation? Exploring consumer's sharing-economy green innovation adoption behavior: the GoShare example in Taiwan

The effects of intellectual capital compoenets of various valuation methodsDeterminants of customer loyalty of green products -The case of Gogoro in TaiwanThe influence of brand positioning and event marketing on brand layalty-The mediation roles of brand identification and brand personaliyt: The case of spectaror sport

Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book AwardsBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts.With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and

“A brisk historical tour of the marketing and selling of the small principality of Monaco and its famous city…A well-researched, dramatic rags-to-riches urban tale” (Kirkus Reviews) of Monte Carlo’s r

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound a

It’s all about your image! Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest and Instagram. The Power of Visual Storytelling explains how

A best-practices manual for implementing successful, repeatable, improvable processes for social media successThe number of digital social tools available to marketing professionals has grown exponent

Corporate actions are normally considered as incidental to the business of investing and marketing investments, but in fact they are highly relevant. The aim of this concise guide is to define what co

The secret to movement marketing?Your customers want to make a difference“Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what

Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role