This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social m
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing:
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing:
"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technolog
"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technolog
Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book i
Presented from a business, rather than information technology perspective, Key Concepts in e-Commerce covers not only the significant commercial models, applications and practices, but also simplifie
Provides a balance between theory and practice by recognising the advantages and drawbacks of doing business online. Supported by contemporary mini-cases, case studies and expert opinion from leading
Multidisciplinary treatment of the urgent issues surrounding urban pollution worldwide Written by some of the top experts on the subject in the world, this book presents the diverse, complex and
Global environmental issues such as climate change and species loss are intensifying despite our best efforts to combat them. The key reason for this is that the drivers of these problems are closely
Sustainable Surface Water Management: a handbook for SUDS addresses issues as diverse as flooding, water quality, amenity and biodiversity but also mitigation of, and adaptation to, global climate cha
