Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and
Funding the Greek Crisis: The European Union, Cohesion Policies, and the Great Recession explores the sources of the Greek Crisis and how the same tactics managed to work for other countries. Without
Preaching was an integral part of the crusade movement. This book focuses on the efforts of the first four Avignon popes to organise crusade preaching campaigns to the Eastern Mediterranean and on the
Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strat
