Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and s
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical framewo
The field of consumer research has done its job well in terms of providing a broad range of intelligence useful in making businesses more competitive and profitable as they feed the need of the popula
