From selection and assessment, to training and development, and reward management, all HR functions have an impact on an organization. Ever-present budgetary pressures mean that there is perpetual com
From selection and assessment, to training and development, and reward management, all HR functions have an impact on an organization. Ever-present budgetary pressures mean that there is perpetual com
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students w
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students w
Use graphic novels to teach visual and verbal literacy While our kids today are communicating outside the classroom in abbreviated text bursts with visual icons, teachers are required to teach them t
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the ch
In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-ol
Coordination between infant and adult is thought to be essential to infant development. However, the study is theoretically and methodologically grounded in a dyadic systems perspective and relational
What's it like to be an adolescent today? This book explores the problems, the pressures, the opportunities, and the excitement of gaining entry into the adult world. It exposes readers to the researc
