Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to
SPECIAL INTRODUCTORY PRICE!(Valid until 3 months after publication)Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural an
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organ
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organ
