Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the "big box" and Internet retailers who crush competition with low prices
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological
This guide to small business promotion provides practical advice based on real world case studies for making the most out of social media. Beginning with an exploration of online marketing goals, the
Joseph is an ordinary boy in a world that's losing the plot. Paranoia about the dangers of imaginary people have reached fever pitch and now Joseph's association with Klaris has put him in the firing
The book is intended as a rich introduction to the wonders of the Galaxy. It is intended for anyone interested in the geography, beauty, and significance of our home star-system which is perhaps (alo
Create powerful strategies for your nonprofit organization to achieve breakthrough performance in mission impact Does your nonprofit have a reliable way of knowing the impact its making? Beginning wi
"As will be seen, there is not much missing here. I thought that the sections were well balanced, with rarely too much or too little on a given topic...This is a text to be welcomed by both teachers a
"As will be seen, there is not much missing here. I thought that the sections were well balanced, with rarely too much or too little on a given topic...This is a text to be welcomed by both teachers a
Introduces the basic concepts of FEM in an easy-to-use format so that students and professionals can use the method efficiently and interpret results properly Finite element method (FEM) is a powerful
Kim, who specializes in education technology, school design, and personalized learning, and Gonzales-Black, a former teacher who specializes in organizational design and change initiatives in educ
China's rapid rise as a regional and global power is one of the most important political developments of the twenty-first century. Yet the West still largely overlooks or oversimplifies the complex id
China's rapid rise as a regional and global power is one of the most important political developments of the twenty-first century. Yet the West still largely overlooks or oversimplifies the complex id
The International Encyclopedia of Intercultural Communication employs a broadly-based taxonomy of intercultural communication (ICC) that consists of six organizing themes. Those themes are the traditi
Microsurgery in Endodontics provides the definitive reference to endodontic microsurgery, with instructive photographs and illustrations. Provides a definitive reference work on endodontic microsurge
Activity Based Cotsting for Construction Companies provides guidelines on how overhead costs can be managed for using Activity Based Costing (ABC), providing gains in contractor competiveness. Illustr
The ultimate guide to Revit Architecture just got even better Mastering Autodesk Revit Architecture is the bestselling guide for Revit users of all levels, with focused discussions, detailed exercises
Insofar as the new immigration is both structurally and functionally distinct from the old immigration of peasants and artisans, the author dispenses with the traditional paradigm of a folk-to-urban t
China's role in the United Nations has been a significant one. Yet, Samuel Kim contends, as far as the literature on Chinese foreign policy is concerned, the People's Republic of China still remains o
This is a comprehensive book on robust portfolio optimization, which includes up-to-date developments and will interest readers looking for advanced material on portfolio optimization. The book will a
