The guide provides expanded chapter outlines correlated to learning objectives from the text, self-quizzing materials not found on the Student Book Companion Website, and answers to the Interim Summar
With its comprehensive, authoritative coverage and reader-friendly pedagogy, DISCOVERING BIOLOGICAL PSYCHOLOGY, 2nd Edition is ideal for a broad range of students taking a beginning undergraduate cour
In this fresh new offering to the Intro Psychology course, authors John Cacioppo and Laura Freberg portray psychology as being an integrative science in two ways. First, they have written a text that
In this fresh new offering to the Intro Psychology course, authors John Cacioppo and Laura Freberg portray psychology as being an integrative science in two ways. First, they have written a text that
Rather than presenting psychology as an isolated discipline as traditional introductory texts do, Cacioppo (cognitive and social neuroscience, U. of Chicago) and Freberg (psychology, California State
Featuring 50 real-world activities across various social media platforms!Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communica
Whether selling to Mexican companies, buying from them, or partnering with them, there are definite differences when doing business South of the Border. Organized in a convenient question-and-answer f
Instant answers for every conceivable information systems question related to communications technologies, artificial intelligence, databases, online information services, financial and accounting sof
Index funds have experienced explosive growth over the past 10 to 15 years, primarily from institutional investors. In this book, two investment insiders reveal why index funds are the way to go. Thro
Using a combination of practical tips and anecdotes, this essential guide provides an overview of the world market and explains in clear, non-technical language exactly how investors can realize big g
Raising questions about the stability of the mutual fund investment industry, a business reporter for the New York Times describes how Fidelity used its power to bend the rules of investing to its own
This book is written for you if you need to achieve results with and through other people.. "In a brief, easy-to-read format, this newly revised fifth edition summarizes practical skills and strategie
Explains how to apply essential skills in four critical thinking areas--problem-solving, decision-making, anticipation of future trends and opportunities, and sorting through complexity--to create sma
A complete, practical introduction to management and cost accounting.Introduces the theory and practice of management accounting. Presents the elements that management and cost accountants must consid
In Corporate Politics and the Internet, leading network consultant James Gaskin shows you exactly how to lead your company through today's new jungle of Internet-related legal, ethical and personnel d
Choose the right software quality methodology, and make it work efficiently. Some organizations have established ISO 9000 quality certification or the Software Engineering Institute's Capability Matur
This book distills the most important elements of a winning Web page into seven essentials, and then shows you how to accomplish every one of them. Learn how to build Web sites that are attractive, va
Sound budgeting preparation, procedures, analysis, and control will improve efficiency, productivity, and effectiveness of your nonprofit organization. Budgeting enhances your ability to plan future d
A complete guide to finance for young people in their twenties and thirties provides easy-to-understand explanations of such financial basics as mutual funds, credit cards, medical insurance, debt, ho
